Evidence receipt / belief
Published · transcript-backedArielle Jackson: belief
18 Aug 2022 Lenny's Podcast The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)
“My personal preference is if you think about there's descriptive names, the Internet Explorer, there's suggestive names like Chrome, then there's evocative names, which I would say Seesaw and Maven fit into there where they're like in between suggestive and evocative, and then there's empty vessel names or fanciful names.”
Source trail
Everything needed to verify it.
- Speaker
- Arielle Jackson
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 18 Aug 2022
- Publisher
- Lenny's Podcast
Transcript context
…Okay, cool. That makes sense. My personal preference is if you think about there's descriptive names, the Internet Explorer, there's suggestive names like Chrome, then there's evocative names, which I would say Seesaw and Maven fit into there where they're like in between suggestive and evocative, and then there's empty vessel names or fanciful names. There's a spectrum. And when you do your brainstorm, we can talk about this in the process, you want to think across all of them, but you might have in your naming brief, we want a suggestive name, or we want a descriptive name. You might go into it with that. And so there's times and places for all of those names across the spectrum. My personal bias is I tend to like suggestive names. Makes sense. Okay, let's get into it. What should teams do when they're trying to name something?…
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