Evidence receipt / recommendation
Published · transcript-backedRecommends Positioning: The Battle for Your Mind. Recommends Alchemy. Recommends The Vanishing Half.
18 Aug 2022 Lenny's Podcast The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)
“In marketing land, definitely the book called Positioning: The Battle for Your Mind. It's from 1980, it's still my favorite marketing book. Another recent marketing book is Alchemy by Rory Sutherland. It's like my favorite area of reading is behavioral science, psychology meets business. And that's in there. For fiction, I just read The Vanishing Half by Brit Bennett. It was awesome. I then read her other book called The Mothers, but I think The Vanishing Half's better.”
Source trail
Everything needed to verify it.
- Speaker
- Arielle Jackson
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 18 Aug 2022
- Publisher
- Lenny's Podcast
Transcript context
…What are two or three books that you recommend most to other people? In marketing land, definitely the book called Positioning: The Battle for Your Mind. It's from 1980, it's still my favorite marketing book. Another recent marketing book is Alchemy by Rory Sutherland. It's like my favorite area of reading is behavioral science, psychology meets business. And that's in there. For fiction, I just read The Vanishing Half by Brit Bennett. It was awesome. I then read her other book called The Mothers, but I think The Vanishing Half's better. Awesome. I will check that out. What's a favorite podcast or even newsletter on marketing?…
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