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Arielle Jackson

Published podcast speaker

Claims
18
Episodes
1
Shows
1
Named items
3

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book / recommends

The Vanishing Half

“In marketing land, definitely the book called Positioning: The Battle for Your Mind. It's from 1980, it's still my favorite marketing book. Another recent marketing book is Alchemy by Rory Sutherland. It's like my favorite area of reading is behavioral science, psychology meets business. And that's in there. For fiction, I just read The Vanishing Half by Brit Bennett. It was awesome. I then read her other book called The Mothers, but I think The Vanishing Half's better.”

Lenny's Podcast · 18 Aug 2022

Evidence receipt · Source ↗

book / recommends

Alchemy

“In marketing land, definitely the book called Positioning: The Battle for Your Mind. It's from 1980, it's still my favorite marketing book. Another recent marketing book is Alchemy by Rory Sutherland. It's like my favorite area of reading is behavioral science, psychology meets business. And that's in there. For fiction, I just read The Vanishing Half by Brit Bennett. It was awesome. I then read her other book called The Mothers, but I think The Vanishing Half's better.”

Lenny's Podcast · 18 Aug 2022

Evidence receipt · Source ↗

book / recommends

Positioning: The Battle for Your Mind

“In marketing land, definitely the book called Positioning: The Battle for Your Mind. It's from 1980, it's still my favorite marketing book. Another recent marketing book is Alchemy by Rory Sutherland. It's like my favorite area of reading is behavioral science, psychology meets business. And that's in there. For fiction, I just read The Vanishing Half by Brit Bennett. It was awesome. I then read her other book called The Mothers, but I think The Vanishing Half's better.”

Lenny's Podcast · 18 Aug 2022

Evidence receipt · Source ↗

Claim ledger

What Arielle said.

4 transcript-backed records

01 / recommendation

Recommends Positioning: The Battle for Your Mind. Recommends Alchemy. Recommends The Vanishing Half.

“In marketing land, definitely the book called Positioning: The Battle for Your Mind. It's from 1980, it's still my favorite marketing book. Another recent marketing book is Alchemy by Rory Sutherland. It's like my favorite area of reading is behavioral science, psychology meets business. And that's in there. For fiction, I just read The Vanishing Half by Brit Bennett. It was awesome. I then read her other book called The Mothers, but I think The Vanishing Half's better.”
Speaker
Arielle Jackson
Publisher
Lenny's Podcast

02 / recommendation

I think a lot of these answers come back to like, if you are good with just opening a blank Google doc and like writing down who you are by all means, go for it.

“I think a lot of these answers come back to like, if you are good with just opening a blank Google doc and like writing down who you are by all means, go for it.”
Speaker
Arielle Jackson
Publisher
Lenny's Podcast

03 / recommendation

If you tell me a word like Flicker, I can tell you what year it was, because that was the naming trend to remove vowels. So I generally stay away from naming trends, because I want your company named not to sound dated in 10 or 20 years.

“If you tell me a word like Flicker, I can tell you what year it was, because that was the naming trend to remove vowels. So I generally stay away from naming trends, because I want your company named not to sound dated in 10 or 20 years.”
Speaker
Arielle Jackson
Publisher
Lenny's Podcast

04 / recommendation

There's an exercise I really love that I've called the bar test that is helping you get everything you've written into human language because one of the really big pitfalls I see, especially for B2B companies, but really for everyone is they write in a way that people don't talk.

“There's an exercise I really love that I've called the bar test that is helping you get everything you've written into human language because one of the really big pitfalls I see, especially for B2B companies, but really for everyone is they write in a way that people don't talk.”
Speaker
Arielle Jackson
Publisher
Lenny's Podcast
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