01 / belief
I'm going to try to summarize because I think that was just a million nuggets in one answer.
“I'm going to try to summarize because I think that was just a million nuggets in one answer.”
- Speaker
- Lenny Rachitsky
- Publisher
- Lenny's Podcast
Lenny's Podcast / episode intelligence
The ultimate guide to SEO | Ethan Smith (Graphite)
Speakers in the public record
Claim mix
evaluation 5belief 4commitment 2observation 1preference 1recommendation 1prediction 1
Evidence policy
Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.
Claim ledger
The useful parts, with receipts.
15 published records
02 / belief
I think people under resource SEO a lot of times and over resource ads. So if you're Zillow, you're going to spend tens of millions of dollars on ads.
“I think people under resource SEO a lot of times and over resource ads. So if you're Zillow, you're going to spend tens of millions of dollars on ads.”
- Speaker
- Ethan Smith
- Publisher
- Lenny's Podcast
03 / observation
Everyone's always giving you different opinions about the way to win SEO and things are always changing.
“Everyone's always giving you different opinions about the way to win SEO and things are always changing.”
- Speaker
- Lenny Rachitsky
- Publisher
- Lenny's Podcast
04 / belief
I think there's millions of dollars worth of value in this last hour and a half that we've been here.
“I think there's millions of dollars worth of value in this last hour and a half that we've been here.”
- Speaker
- Lenny Rachitsky
- Publisher
- Lenny's Podcast
05 / belief
The way that you grow is with programmatic and with editorial SEO, and I think editorial SEO, and by that I mean articles and content, manually written content is underappreciated.
“The way that you grow is with programmatic and with editorial SEO, and I think editorial SEO, and by that I mean articles and content, manually written content is underappreciated.”
- Speaker
- Ethan Smith
- Publisher
- Lenny's Podcast
06 / preference
If you can hire somebody whose great at that, I'm biased towards in-house, even though I run a consulting agency.
“If you can hire somebody whose great at that, I'm biased towards in-house, even though I run a consulting agency.”
- Speaker
- Ethan Smith
- Publisher
- Lenny's Podcast
07 / evaluation
The pages were of dubious utility because of that, but that worked well, that no longer works well.
“The pages were of dubious utility because of that, but that worked well, that no longer works well.”
- Speaker
- Ethan Smith
- Publisher
- Lenny's Podcast
08 / recommendation
And your non-SEO traffic is actually an authority signal. So I'll go into Similarweb, I'll put the domain in, I'll look at the total traffic, and I'll want to see at least, I would say, 1000 visits a day roughly for non-SEO, at least.
“And your non-SEO traffic is actually an authority signal. So I'll go into Similarweb, I'll put the domain in, I'll look at the total traffic, and I'll want to see at least, I would say, 1000 visits a day roughly for non-SEO, at least.”
- Speaker
- Ethan Smith
- Publisher
- Lenny's Podcast
09 / commitment
We usually have three to five people working simultaneously, but that's because we want to go faster and we don't want to wait too long.
“We usually have three to five people working simultaneously, but that's because we want to go faster and we don't want to wait too long.”
- Speaker
- Ethan Smith
- Publisher
- Lenny's Podcast
10 / prediction
I think a key part of why SEO especially gets disproportionately blocked is number one, it's not part of the product org, and the changes are oftentimes product changes.
“I think a key part of why SEO especially gets disproportionately blocked is number one, it's not part of the product org, and the changes are oftentimes product changes.”
- Speaker
- Ethan Smith
- Publisher
- Lenny's Podcast
11 / commitment
The reason why is because internal link algorithms are typically either facet based, recommendation based, or popular based.
“The reason why is because internal link algorithms are typically either facet based, recommendation based, or popular based.”
- Speaker
- Ethan Smith
- Publisher
- Lenny's Podcast
12 / evaluation
We have some impressions for this keyword. We don't have that many clicks because most people don't click on number eight.
“We have some impressions for this keyword. We don't have that many clicks because most people don't click on number eight.”
- Speaker
- Ethan Smith
- Publisher
- Lenny's Podcast
13 / evaluation
There are expert defined taxonomies and Google has them, but they typically don't use them and they typically will generate graph somewhat on the fly because things will change.
“There are expert defined taxonomies and Google has them, but they typically don't use them and they typically will generate graph somewhat on the fly because things will change.”
- Speaker
- Ethan Smith
- Publisher
- Lenny's Podcast
14 / evaluation
I think that's part of why people either don't go into SEO or when they do, they go out of SEO, is that they try a bunch of stuff and it doesn't work.
“I think that's part of why people either don't go into SEO or when they do, they go out of SEO, is that they try a bunch of stuff and it doesn't work.”
- Speaker
- Ethan Smith
- Publisher
- Lenny's Podcast
15 / evaluation
Or if I have cancer and I'm researching cancer options and this AI content suggests some treatment that is not a good treatment, that's a big problem. And so I think we want to be really careful about how we use AI for content generation.
“Or if I have cancer and I'm researching cancer options and this AI content suggests some treatment that is not a good treatment, that's a big problem. And so I think we want to be really careful about how we use AI for content generation.”
- Speaker
- Ethan Smith
- Publisher
- Lenny's Podcast