Lenny Rachitsky: belief

Transcript context

…First thing that they should do is assess the size of the addressable market. So is it large? Do that by finding again, product competitors and audience competitors. How much traffic do they have? Is that meaningful? The second thing that they should do is say, can I compete? Do I have enough authority? So how much traffic do I have that's not from SEO? How many referring domains do I have? What is my total authority? How much traction do I have? Then they would want to ask of all the things I could be working on, how does SEO compare with all of my alternative things that I could focus on? And then what's the scope of that? So do I want to spend my money on that or do I want to spend it on something else? What's that amount of money? Does that make sense? So that's what I would do. Ethan, this episode is a bonkers. I think there's millions of dollars worth of value in this last hour and a half that we've been here. I am so appreciative of you making the time. I'm going to go eat some butter lettuce for sure. Before we wrap up, where can folks find you online if they want to reach out or learn more about Graphite and you and how can listeners be useful to you? Absolutely. So our website is graphitehq.com and my email is ethan@graphitehq.com. So that's where you can find me. And one thing I'll add is I talked about how I learned a lot from asking other people at companies what worked and what didn't work. And what you're doing with your podcast is essentially getting those people on a podcast and sharing it with everyone. So when I was starting in Growth, I had no information or no guidance other than that consultant that I mentioned to point me in the right direction. So it was really painful. So the fact that there's an operator who's talking to other operators and practitioners and getting that information, giving access to everyone is really meaningful. So I just wanted to thank you for that.…

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