Ethan Smith: belief

Transcript context

…Awesome. Just off the bat, what are some of the biggest myths about SEO? The number one biggest myth are technical audits. So we have people reaching out saying, "We want a tech audit." And essentially what that is give me a list of bugs to fix, which is different from help me grow. And so a tech audit is basically, it's this strange thing in SEO where you basically get Screaming Frog, which is this tool, you buy it for, I think it's $150. You crawl the site and then you give a report and you say, "Here are bugs," which is not that useful. What the company actually wants is they want to grow. And so we'll try to reframe that. And number one, technical SEO I think is misunderstood. You want a strategy around your technical components and you want a general SEO strategy to help you grow. So I think that that's the biggest myth. And then I think similar to that is that people over index on technical SEO and not enough on editorial SEO. Some companies can benefit from programmatic SEO, which is related to technical SEO. Technical SEO is mostly internal link architecture and a few other things, and bugs, but that's not how you grow. The way that you grow is with programmatic and with editorial SEO, and I think editorial SEO, and by that I mean articles and content, manually written content is underappreciated. So I think those are the two biggest myths. I have a billion questions I want to ask, and you're touching on a bunch of these things already. Before we get into that, I just want to kind of frame our conversation and start at the top a little bit and come back to some of these things because this is really important foundational stuff. There's kind of three things I want to focus on today. One is when to SEO as a company. Two is how to SEO. And three is just to cover a few important concepts the folks need to understand if they want to be really good at SEO. Does that sound good as kind of a base?…

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