Ethan Smith: evaluation

Transcript context

…I wonder if there's a big map of these somewhere with all the traffic to each. So there is and there isn't. There are expert defined taxonomies and Google has them, but they typically don't use them and they typically will generate graph somewhat on the fly because things will change. And so I think people over overestimate the amount of expert curated taxonomies that Google uses. And it's actually a lot of algorithmic dynamics definitions of a graph that are generated constantly. And again, they change. So that's typically how it works. So how Google would actually find these adjacencies, I think it's by doing large crawls of the web and looking for co-occurrences, and then structuring a graph that way, looking at search refinements, looking at co-occurring results. So for butter lettuce, here are all the results. What words co-occur on the results there? So Google's basically, I think creating a graph out of that. Part of why I say that is because we have some data suggest that. And then also there's a good SEO, the best SEO podcast, I think it's called Search [inaudible 01:16:18] On the Record or something like that, but it's with Gary Illyes and John Mueller and actually give quite a bit of the information. There's one episode where Gary Illyes basically does what I just said, where Google crawls the whole web, looks for co-occurrences and search refinements and all of the sort feeding into how relationships are understood. Cool, we'll definitely link to that podcast. A few more questions I definitely want to get through and then we can wrap up. One is I know you're a big proponent of internal links and the power of internal links and how that's often a underappreciated lever for growing SEO. Can you talk about that?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.