Ethan Smith: evaluation

Transcript context

…Got it. Just hearing you talk about how this space works and how detective oriented it is and scientific, but also creative, imagine it's very fulfilling to work in this space, just like intellectually. Is that what you find? It's fulfilling now, but it wasn't when I started. When I started, I tested a bunch of things that didn't work and it's very demotivating to do a bunch of work and none of it works. I think that's part of why people either don't go into SEO or when they do, they go out of SEO, is that they try a bunch of stuff and it doesn't work. But if you can persevere through that and start getting things that do work and start getting wins and 80% of your company's traffic comes from the work that you did, that's very, very fulfilling. I think the other fulfilling thing is there's a certain profile of a growth person or an SEO person who really likes to do things they're not supposed to do and to break things and to do things that are unconventional, and I'm that way. And so for those reasons it's very fulfilling. A couple more questions I want to get through and then I'll let you go. One is, I've noticed this proliferation of startups that are using GPT-3 basically to generate pages and to win SEO through just autogenerated AI driven pages. Do you think this is an effective strategy for a startup? Do you recommend it? Do you think it's long term, going to last? How do you think about AI and SEO?…

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