Lenny Rachitsky: belief

Transcript context

…heir total traffic. Similarweb's free for all of this. And then I can get a sense of how big I can get. The one other thing I'll mention is that there are product competitors and audience competitors. So for something like, I'm at a WeWork right now. So for WeWork, I could look at the traffic for other rental office companies or I could look at companies that are ranking for the kinds of things that I would want to rank for. And they may not be direct product competitors. Or FinTech is interesting. So for Robin Hood, Robin Hood could look at other sites that allow you to sell stocks and crypto, or they could look at Investopedia. Investopedia doesn't allow you to buy stocks, but they have a bunch of traffic. It's not a product competitor, but it's an audience competitor. And so these competitors basically can tell you what the size of that market is. So that's how I think about the addressable market. So ideally it's large, it typically is, and then the more authority I have, the more I can compete. If I'm starting from zero, it's probably too early, but once I have traction, SEO can then multiply that traction. Wow, there's so much there. I'm going to try to summarize because I think that was just a million nuggets in one answer. So the way to think about this, if I'm just kind of reflecting back what you just said, if SEO is worth investing in, you also kind of answered when it makes sense, which is interesting. One is just you actually have, you have 1000 or more visits a day, just organically through search is a sign that maybe it's a good time before that. Is that [inaudible 00:14:37]? 1000 visits not from search. From anything other than search.…

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