Speakers in the public record
Claim mix
evaluation 5belief 5recommendation 3commitment 3preference 3uncertainty 1
Evidence policy
Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.
Claim ledger
The useful parts, with receipts.
20 published records
“I have been dreading this question as there are too many. So I'm pick a couple that I've enjoyed reading in recent months. So for product and growth geeks like me, or in fact anyone with more than a passing interest in data, I'll recommend "How to Measure Anything" by Douglas Hubbard. Second up, you had Marty Cagan and he mentioned the book "Sprint" by Jake Knapp and John Zeratsky and I love that book, but personally their "Make Time" book. It was something that radically changed my relationship with information and I recommend that to all time staff, product people out there. And for number three, I'm going to say, "This is How They Tell Me the World Ends" by Nicole Perlroth, which gives an amazing view into the world of digital espionage.”
- Publisher
- Lenny's Podcast
“I imagine your OKRs and goals are still like move this metrics some percentage, but you think of that as an output and the input is let's learn a bunch of stuff about what works and doesn't work and use that to inform what we're going to double down on.”
- Publisher
- Lenny's Podcast
“Wow. I will get her on this podcast. That is my new goal. I had not heard of her and that's awesome.”
- Publisher
- Lenny's Podcast
“I know I'd mentioned earlier kind of three areas of building a growth team. I don't know if you want me to cover those other two.”
- Publisher
- Lenny's Podcast
“I know I keep saying we're going to wrap this up, but here's a question and if it doesn't work, we'll get rid of it.”
- Publisher
- Lenny's Podcast
“The best way I've found to articulate a growth strategy that fulfills the promise of usefully guiding the team's execution, it's the loop based model, Reforge, as specific kind of documentation that I think is great around that.”
- Publisher
- Lenny's Podcast
“We see the performance of that loop growing, but we think there's opportunity in saying let's expand that by adding support for Bitbucket.”
- Publisher
- Lenny's Podcast
“Ideally you get to a point there where the growth process is something that's continually refined and iterated on trying to build in more predictability. But what I've found I think most singularly most important in a growth process is facilitating a rapid learning cadence and providing the means to socialize those learnings, surfacing them in the right place at the right time so they can be leveraged and at the context.”
- Publisher
- Lenny's Podcast
“I think four. If there's anything else, you could add a fifth. If not, we can move on.”
- Publisher
- Lenny's Podcast
“I think he's very proud of the progress of Snyk and he talks a lot about that for developers, you got to win hearts and minds of developers to build something that works.”
- Publisher
- Lenny's Podcast
“I actually, I learned a ton of useful stuff there, but also that I had a strong preference for working in smaller, fast-growing orgs verse 350,000 people [inaudible 00:06:55].”
- Publisher
- Lenny's Podcast
“If we're going to run an experiment on that surface, we need to make sure that everything in that experiment plan is watertight, especially from a scheduling perspective because the last thing we want is a week and a half into an experiment for some change to happen within that surface from the product team unaware that an experiment's happening and completely invalidate the experiment.”
- Publisher
- Lenny's Podcast
“There's no getting away from that, but learnings is the means. It's the same as, there's a quote that I love from [inaudible 00:56:27] around focus on the user's path to value not on monetization.”
- Publisher
- Lenny's Podcast
“Yes, I think because I wasn't looking for a new role when I ended up joining Snyk, when I was first approached by them, but everyone I spoke with along the interview process, just became more and more impressed with not only the caliber of people here, but the vision, the mission for the company, and all those things you mentioned in terms of PLG, community-led growth, focus on developers, the security space, these were all things that if you create a Venn diagram of all the things that I'm really interested in professionally, super interested in, super exciting to me, then kind of Snyk ended up in the middle of it.”
- Publisher
- Lenny's Podcast
“I think the significant change that happened there, it was a transition from a simple freemium approach to a holistic and well-coordinated PLG strategy. It's much more common to start earlier, much more common to start at a smaller scale than we did at Snyk, but it worked for us because of this kind of perfect storm of where we had a product with that bottom up growth built in from the beginning.”
- Publisher
- Lenny's Podcast
“I don't know if it's too far off track here, but I have a vision and mission framework that I like to use that leads to I think, great simple statements of an imagined better future state and your role in getting there.”
- Publisher
- Lenny's Podcast
“That momentum was just constantly building and it's that momentum that has ultimately fueled the sales led business as we've gone through the years. But it was just those few things I think that I mentioned earlier in terms of stumbling blocks that needed to be overcome because when those first sales and marketing hires did join us and we started having conversations and we also tweaked some of the things in the product to meet, had some breadth, had some additional languages, ecosystems, building those table stakes features, then it really unlocked and it was rocket ship time from then.”
- Publisher
- Lenny's Podcast
“It's changing all the time, but there's still a long way to go there. But the reality is that I think in most companies, developers have to care about security because their companies need to be secure.”
- Publisher
- Lenny's Podcast
“First, I think if we're talking about PLG and the story with Snyk, I actually like that definition of product-led acquisition from Julian Shapiro when you spoke with him, and beyond that maniacal focus on finding product market fit for your product, founders really should be thinking about how their product is going to grow, and that's important of course as you think about taking that next step.”
- Publisher
- Lenny's Podcast
“At the beginning we just focused on acquisition and activation, intentionally deferring any investment into specific monetization initiatives around the self-serve revenue channel until we felt confident that A, we'd built the necessary growth muscles to scale, and B, we'd figured out some of the more pressing issues that were present earlier in the user journey. It was important that we felt really confident about our ability to effectively connect developers to Snyk's value in such a way that introducing and optimizing a self-serve revenue channel would make sense.”
- Publisher
- Lenny's Podcast