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Lenny Rachitsky: evaluation

6 Nov 2022 Lenny's Podcast How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)

“I know I keep saying we're going to wrap this up, but here's a question and if it doesn't work, we'll get rid of it.”

— Lenny Rachitsky

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Speaker
Lenny Rachitsky
Attribution
Verified speaker
Claim type
evaluation
Recorded
6 Nov 2022
Publisher
Lenny's Podcast

Transcript context

…Yep, that's it. So there absolutely was a decision scientist in involved thankfully. We had to collect a lot of baseline data first. So after we built out the data platform, we needed actually to wait for bit to build a good data set. We did a huge amount of quantum analysis, a lot of splunking of the data, applying ML models along with a bunch of supporting call research as well. But we started really with identifying the corpus personas and they used cases, different roles of different users within the team based activation journey, defining our retention metric, which is still fixing. It's whether a team is fixed. Along with natural usage behavior and expected natural usage frequency. And then we found the habit moment that ultimately most strongly correlated with improved long-term retention. And most of the numbers side of things came out of our ML ops platform. But after that, we then worked back to figure out that's the habit moment. That's what we see as activation, but there's a set of steps that teams need to get there. So what's the aha moment before that? What's the setup moment and what are the individual steps that the team needs to go through to reach that set up moment? So that's the overall process and ultimately it's a really strong model that allows us then to feed in the set of user level behaviors that we know can influence those different steps on that path to activation. Awesome. I'm excited to get this post out and that's a really good anecdote of how a company comes up with it and what they set. I also just thought of another question I may start asking everybody. I know I keep saying we're going to wrap this up, but here's a question and if it doesn't work, we'll get rid of it. You mentioned a bunch of tools that you use and I'm curious, if you had to think of what are the five most important/valuable SaaS products to your organization other than the obvious ones like Salesforce? What comes to mind? When you say organization, do you mean Snyk at large or do you mean the growth?…

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