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Ben Williams: preference

6 Nov 2022 Lenny's Podcast How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)

“Yes, I think because I wasn't looking for a new role when I ended up joining Snyk, when I was first approached by them, but everyone I spoke with along the interview process, just became more and more impressed with not only the caliber of people here, but the vision, the mission for the company, and all those things you mentioned in terms of PLG, community-led growth, focus on developers, the security space, these were all things that if you create a Venn diagram of all the things that I'm really interested in professionally, super interested in, super exciting to me, then kind of Snyk ended up in the middle of it.”

— Ben Williams

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Everything needed to verify it.

Speaker
Ben Williams
Attribution
Verified speaker
Claim type
preference
Recorded
6 Nov 2022
Publisher
Lenny's Podcast

Transcript context

…Okay. Did you have any sense it would get to this scale when you joined early on? Yes, I think because I wasn't looking for a new role when I ended up joining Snyk, when I was first approached by them, but everyone I spoke with along the interview process, just became more and more impressed with not only the caliber of people here, but the vision, the mission for the company, and all those things you mentioned in terms of PLG, community-led growth, focus on developers, the security space, these were all things that if you create a Venn diagram of all the things that I'm really interested in professionally, super interested in, super exciting to me, then kind of Snyk ended up in the middle of it. So, it's pretty cool. Awesome. So, that's a good segue to where I wanted to start is how Snyk started and how Snyk got their first hundred users, and I know you weren't there necessarily for that, but I'm curious what you can share about how the founders found their first say a hundred users. How did they get to their initial developers and get people excited?…

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