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Recommends "How to Measure Anything".

6 Nov 2022 Lenny's Podcast How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)

“I have been dreading this question as there are too many. So I'm pick a couple that I've enjoyed reading in recent months. So for product and growth geeks like me, or in fact anyone with more than a passing interest in data, I'll recommend "How to Measure Anything" by Douglas Hubbard. Second up, you had Marty Cagan and he mentioned the book "Sprint" by Jake Knapp and John Zeratsky and I love that book, but personally their "Make Time" book. It was something that radically changed my relationship with information and I recommend that to all time staff, product people out there. And for number three, I'm going to say, "This is How They Tell Me the World Ends" by Nicole Perlroth, which gives an amazing view into the world of digital espionage.”

— Ben Williams

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Speaker
Ben Williams
Attribution
Verified speaker
Claim type
recommendation
Recorded
6 Nov 2022
Publisher
Lenny's Podcast

Transcript context

…Okay. I like this question. I'm going to start asking it. This is great. Okay. That was a precursor tour, very exciting lightning round. I'm just going to ask you a bunch of rapid fire questions, just answer whatever comes to mind. We'll keep it short and quick. Question one, what are two or three books that you recommend most to other people? I have been dreading this question as there are too many. So I'm pick a couple that I've enjoyed reading in recent months. So for product and growth geeks like me, or in fact anyone with more than a passing interest in data, I'll recommend "How to Measure Anything" by Douglas Hubbard. Second up, you had Marty Cagan and he mentioned the book "Sprint" by Jake Knapp and John Zeratsky and I love that book, but personally their "Make Time" book. It was something that radically changed my relationship with information and I recommend that to all time staff, product people out there. And for number three, I'm going to say, "This is How They Tell Me the World Ends" by Nicole Perlroth, which gives an amazing view into the world of digital espionage. Oh, I read that book. Tim Ferris recommended that at one point. That is a wild ass book. Very beautiful. Cool. I love these recommendations. All right. Great choices. Favorite podcast other than the podcast you're currently on…

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