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Published · transcript-backed

Ben Williams: belief

6 Nov 2022 Lenny's Podcast How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)

“We see the performance of that loop growing, but we think there's opportunity in saying let's expand that by adding support for Bitbucket.”

— Ben Williams

Source trail

Everything needed to verify it.

Speaker
Ben Williams
Attribution
Verified speaker
Claim type
belief
Recorded
6 Nov 2022
Publisher
Lenny's Podcast

Transcript context

…Cool. So just to make it even more concrete for folks that are listening. So one of your loops is this integration with GitHub where you automatically fix their code and create a PR. You may find at some point somebody clicking that link to becoming a user is too high friction, too many people are falling out. So one strategy for one of say the activation team could be we're going to optimize this part of the funnel. So when clicking from GitHub to sign up as a user and get them to a point where they found value, right? Yep. That exactly that sort of thing. Or earlier on, for example, it might have been with that taken that same example of that same loop, and this is sufficiently far in the past that it's easy for me to talk about. But we start with GitHub. We want to now expand the scope of that loop. We've seen success with it. We see the performance of that loop growing, but we think there's opportunity in saying let's expand that by adding support for Bitbucket. And now all of a sudden we spin up that same loop with Bitbucket and then GitLab and so on. Awesome. Okay. We could go a whole hour on just that piece, so we'll move on and we'll save that for feed two.…

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