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Tobi Lütke on Creating Shopify for Americans as a German in Canada
18 Sept 2024 21 published claims 2 attributable people
Speakers in the public record
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evaluation 6belief 5uncertainty 3observation 2recommendation 2preference 2commitment 1
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The useful parts, with receipts.
21 published records
“I think a cultural appreciation for good products, craftsmanship done right, and so on is something that’s more associated with Europe.”
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“I learned all sorts of skills for observing people doing interesting things from afar.”
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“Honestly, I think about this a lot, but I don’t know if I’m the best person to analyze it.”
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“I think the best book I’ve read recently was A Conflict of Visions by Thomas Sowell.”
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“There was some cross-pollination from The Lean Startup book to the retail world, and I think that, especially in retail, this has been bad.”
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“I think literally everyone, me and my contemporaries, myself especially — we are going to be terribly embarrassed by the companies we ran in the early 2020s.”
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“I think a lot of our success has been due to just me and my co-founder basically allowing everyone to go for world class.”
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“You’re being paid for doing original research, which I think is a great policy because often original research could need a boost.”
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“I think part of a hypothesis is that the Netherlands, and also Sweden, are somewhat happier countries than Germany.”
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“I think a bunch of this is coming, but I don’t know what the date is and what exactly is the form factor.”
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“I don’t know if it’s causally related or correlation with the same thing, but it’s just pretty clear to me that if the ratio of referees to builders or critics to builders is going out of whack, things grind to a halt.”
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“Because every single time we’ve made Shopify more approachable, or things that were previously complex and gating for people’s success, every single time we made something significantly simpler, it actually caused more success.”
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“I think to systematize it and make it stick — changing a culture is very, very difficult, but instances of just giving everyone permission to go for it have also been super successful.”
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“I think the best areas of a company like Shopify keep this ceiling open so that everyone can reach as high as they have ambition for.”
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“I don’t know if you want to talk about company building, but companies are complex adaptive systems, much more than being industry-applied versions of military or slightly more complex organizations of military service.”
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“The issue I think we’ve seen, especially at the beginning of this decade, is people ported their venting online and then got their one take retweeted forever because it just captured the imagination.”
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“You want to be able to add something. This is also why ignorance is usually useful because you should be ignorant to the low odds in the beginning, one of the reasons why at least some founders often are young.”
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“I don’t quite understand why this is not possible to do in so many places in Germany because, again, Germany does have this wonderful appreciation of craftsmanship, which I think is actually underrepresented in software.”
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“I think because German school at that time was in love with serializing out answers and trying to fill you up with as many answers as possible and hope that you would be able to apply them to problems you encounter later.”
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“I’m actually a fan of rewriting books every — I don’t know — 25, 50 years for two generations down the line because they just get hard to access.”
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“” I don’t know if it’s a good idea, but I love that someone is trying this because that seems like a social license to actually talk about stuff that otherwise can’t be talked about and seeing where it leads.”
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