Tobi Lütke: evaluation

Transcript context

…Say we compare Germany to the Netherlands, which is culturally pretty similar, very close to Koblenz. They have ASML, Adyen. Netherlands is a smaller country. Why have they done relatively better? Or you could cite Sweden, again, culturally not so distant from Germany. You’re asking very good questions that I much rather would ask you. [laughs] I don’t know. I wish I knew. I started at a small company in Germany; it didn’t do anything. So, it’s not like people didn’t do this. I came to Canada, again, this time it worked. Then I was head down for a very long time, building my thing because it was all-consuming, so I didn’t pay too much attention to — I wasn’t even very deliberate about where to start a company. I started in Ottawa because that’s where my wife and I were during the time she was studying there. We could find great talent there that was overlooked, it seemed, and gave everyone a project to be ambitious with, and it worked. I think that if you create in geography a consensus that you’re a company really, really worth working for because it’s interesting work, great work, it might actually lead to something — then you can build it. I don’t quite understand why this is not possible to do in so many places in Germany because, again, Germany does have this wonderful appreciation of craftsmanship, which I think is actually underrepresented in software. I think it’s only recently — usually by Europeans — being brought up. Patrick Collison talks about it more and more, and certainly I do, too. Making software is a craft. I think, in this way, Germany, Czech Republic, other places, Poland, are extremely enlightened in making this part of an apprenticeship system. I apprenticed as a computer programmer, and I thought it was exactly the right way to learn these things. Now, that means there’s, I believe, a lot of talent that then makes decisions other than putting it together to build ambitious startups. Something needs to be uncorked by the people who have more insight than I have. I think part of a hypothesis is that the Netherlands, and also Sweden, are somewhat happier countries than Germany. People smile more. At least superficially, they’re more optimistic. They’re more outgoing.…

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