Tobi Lütke: belief

Transcript context

…Are Canadians different in meetings than US Americans? Yes, as well. Yes, that’s true. It’s more on the side of American, definitely on a minimum quality bar. I think Canadians are often more about long term. I’ve seen Canadians more often think about what’s the next step after this step, but also just low ambition. That’s probably not the most popular thing to say around here, but Canada’s problem, often culturally, is a go-for-bronze mentality, which apparently is not uncommon for smaller countries attached to significantly more cultural or just bigger countries. Actually, I found it’s very easy to work around. I think a lot of our success has been due to just me and my co-founder basically allowing everyone to go for world class. Everyone’s like, “Oh, well, if we are allowed to do this, then let’s go.” I think that makes a big difference. Ratcheting up ambition for a project is something that one has to do in a company in Canada. Is there something scarce that is needed to inject that into Canada and Canadians? Or is it simply a matter of someone showing up and doing it, and then it just all falls out and happens?…

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