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Published · transcript-backed

Tobi Lütke: evaluation

18 Sept 2024 Conversations with Tyler Tobi Lütke on Creating Shopify for Americans as a German in Canada

“I think to systematize it and make it stick — changing a culture is very, very difficult, but instances of just giving everyone permission to go for it have also been super successful.”

— Tobi Lütke

Source trail

Everything needed to verify it.

Speaker
Tobi Lütke
Attribution
Verified speaker
Claim type
evaluation
Recorded
18 Sept 2024
Publisher
Conversations with Tyler

Transcript context

…Is there something scarce that is needed to inject that into Canada and Canadians? Or is it simply a matter of someone showing up and doing it, and then it just all falls out and happens? I don’t know. Inasmuch as Shopify may be seen as something that succeeded, that alone didn’t do it. It would’ve been very, very nice if that would’ve happened. Now there’s another cohort of founders coming through. Some of them have been part of Shopify or come back from — I believe there are some great companies in Calgary, like NEO, that are more ambitious. I think it’s a bit of a decision. The time it worked perfectly was when Canada was hosting the Winter Olympics, which is now a little bit of ancient history. There was actually a program Canada-wide that’s called Own the Podium. That makes sense. It’s home. We have more winter than most, so therefore let’s do well. And then we did. It’s just by far the best performance of Canada’s Olympic team of all times. I think to systematize it and make it stick — changing a culture is very, very difficult, but instances of just giving everyone permission to go for it have also been super successful. Why were you miserable in German school?…

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