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Lenny's Podcast / episode intelligence

Seth Godin's best tactics for building remarkable products, strategies, brands and more

8 Dec 2024 12 published claims 2 attributable people

Speakers in the public record

Claim mix

evaluation 6preference 3uncertainty 1commitment 1prediction 1

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Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

12 published records

01 / evaluation

Along the lines of picking your customer reminds me, a friend of mine started a company selling a product to real estate agents and she just warned me, be careful who you're selling to because you're going to be spending a lot of time with these people.

“Along the lines of picking your customer reminds me, a friend of mine started a company selling a product to real estate agents and she just warned me, be careful who you're selling to because you're going to be spending a lot of time with these people.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

04 / evaluation

Now you have a category, pickup trucks, that are purchased for a very specific reason to show your neighbors you care about utility. Even if you never use the bed, that's the story of driving a pickup truck.

“Now you have a category, pickup trucks, that are purchased for a very specific reason to show your neighbors you care about utility. Even if you never use the bed, that's the story of driving a pickup truck.”
Speaker
Seth Godin
Publisher
Lenny's Podcast

05 / preference

I define good taste as knowing what other people want just before they do. So if you're the only person who wants peanut butter covered licorice, you're entitled to eat peanut butter covered licorice, but you don't have good taste because everyone else thinks that's weird.

“I define good taste as knowing what other people want just before they do. So if you're the only person who wants peanut butter covered licorice, you're entitled to eat peanut butter covered licorice, but you don't have good taste because everyone else thinks that's weird.”
Speaker
Seth Godin
Publisher
Lenny's Podcast

06 / preference

I want to see what I got wrong and what I missed. And I like that you basically skip that step and don't put it out and just make the thing you put out actually better.

“I want to see what I got wrong and what I missed. And I like that you basically skip that step and don't put it out and just make the thing you put out actually better.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

07 / preference

I don't know where I came up with it, but when I see people who are great at surfing, they're almost always on good waves. And my son who surfs a lot, I have noticed, passes up waves that other people might take waiting for the right wave because he knows he will be able to surf it better.

“I don't know where I came up with it, but when I see people who are great at surfing, they're almost always on good waves. And my son who surfs a lot, I have noticed, passes up waves that other people might take waiting for the right wave because he knows he will be able to surf it better.”
Speaker
Seth Godin
Publisher
Lenny's Podcast

09 / evaluation

Because I've had menial jobs in food service and I got to tell you, when the boss forces you to be mediocre and bored, there's no amount of money they can pay you to do that job.

“Because I've had menial jobs in food service and I got to tell you, when the boss forces you to be mediocre and bored, there's no amount of money they can pay you to do that job.”
Speaker
Seth Godin
Publisher
Lenny's Podcast

10 / evaluation

" This is the opposite of what most people in this job do, which is they say, how do I please my boss? And if you're just doing your job, then don't expect to get rewarded for more than just doing your job because we can find lots of people who can just do your job.

“" This is the opposite of what most people in this job do, which is they say, how do I please my boss? And if you're just doing your job, then don't expect to get rewarded for more than just doing your job because we can find lots of people who can just do your job.”
Speaker
Seth Godin
Publisher
Lenny's Podcast

11 / prediction

I was going to save this to the end, but let's actually talk about it. So you mentioned somewhere that you actually use Claude to help you write this book and refine the book, which I think is going to increasingly happen.

“I was going to save this to the end, but let's actually talk about it. So you mentioned somewhere that you actually use Claude to help you write this book and refine the book, which I think is going to increasingly happen.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

12 / evaluation

When you choose your smallest viable audience, what language they speak, how much money they have, what problem they're trying to solve, what their technical facility is, whether they're short-tempered, whether they're kind, whether they're going to stick with you, you have chosen everything that's going to go into the product and what your future is going to be like. And so the Humane Pin people, whatever it was called, made a mistake when they picked their customers because they showed up like they had a finished Apple-quality product and they were trying to appeal to the kind of people that would buy on pre-order a finished Apple quality product.

“When you choose your smallest viable audience, what language they speak, how much money they have, what problem they're trying to solve, what their technical facility is, whether they're short-tempered, whether they're kind, whether they're going to stick with you, you have chosen everything that's going to go into the product and what your future is going to be like. And so the Humane Pin people, whatever it was called, made a mistake when they picked their customers because they showed up like they had a finished Apple-quality product and they were trying to appeal to the kind of people that would buy on pre-order a finished Apple quality product.”
Speaker
Seth Godin
Publisher
Lenny's Podcast
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