Seth Godin: preference

Transcript context

…So what she suggested I ask you, and this question I love, is she... I asked her, what did you learn most from Seth Godin working with him? And she immediately said, it's helping her build better taste and increase her standards, having really high standards. So I want to ask you first of all, just how do you know if you have good taste and high standards and then how do you build good taste and higher standards? Great question. Thank you, Wes. I define good taste as knowing what other people want just before they do. So if you're the only person who wants peanut butter covered licorice, you're entitled to eat peanut butter covered licorice, but you don't have good taste because everyone else thinks that's weird. And people, whether they're jazz musicians or fabric designers are seen as having good taste when they bring something to the world that the world didn't necessarily expect but is glad to see. What do you find helps? So Wes learned from watching you that she realized, okay, my standards are not nearly as high as they could be. Other than working with you, maybe that's the answer is work with people like you that have really high standards. Just what do you find is most helpful in helping people build taste and also just increase their standards?…

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