Evidence receipt / evaluation
Published · transcript-backedLenny Rachitsky: evaluation
8 Dec 2024 Lenny's Podcast Seth Godin's best tactics for building remarkable products, strategies, brands and more
“Along the lines of picking your customer reminds me, a friend of mine started a company selling a product to real estate agents and she just warned me, be careful who you're selling to because you're going to be spending a lot of time with these people.”
Source trail
Everything needed to verify it.
- Speaker
- Lenny Rachitsky
- Attribution
- Verified speaker
- Claim type
- evaluation
- Recorded
- 8 Dec 2024
- Publisher
- Lenny's Podcast
Transcript context
…Yeah, I mean, so a friend just sent me a business plan. They're making a food product and they're saying, we're going to distribute on Shopify and we're also going to sell to businesses, airports, hotels, and people who need to sell the food. I'm like, there's only two of you. No, that's not what your business... You got to pick, today, before you even turn the page, who are you for and who are you not for? Along the lines of picking your customer reminds me, a friend of mine started a company selling a product to real estate agents and she just warned me, be careful who you're selling to because you're going to be spending a lot of time with these people. Make sure you're ready to be doing that. One of my very first books was a advertising supported directory paid for by law firms. This is not something I want to recommend to anybody.…
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