Seth Godin: evaluation

Transcript context

…I love this phrase, make a promise and keep it. And the AI element, that raises the bar because many more promises are being made, fewer promises are probably being kept. So is the advice there, continue making an ambitious promise and then the key is actually deliver on that and that's what builds you brand? Yeah. I have a very emotional connection to Claude.ai. I think they have a brand. ChatGPT's reputation with me is not good because it regularly over promises and under delivers and it does it without kindness or humility. Whereas Claude, I don't know how they did it, at least in my experience, brings kindness and humility. So when it doesn't know, it's very clear and it's not lazy and it's not angry at me. And so I happily pay extra for Claude because it has a brand. Whereas ChatGPT for me is just a tool that I use if I have no other options. I love the Anthropic/Claude's billboards. "We're the ones without the drama." The AI company without the drama. I was going to save this to the end, but let's actually talk about it. So you mentioned somewhere that you actually use Claude to help you write this book and refine the book, which I think is going to increasingly happen. Could you just share that process of how you did that? What did you do that might be helpful to people to help you write this book?…

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