Seth Godin: evaluation

Transcript context

…Interesting. So you think Cybertruck are not going to be a success? Well, I think, compared to what, right? So the Ford F-150 some years has made more than a hundred percent of Ford's profit, meaning without the Ford 150 pickup truck, there is no Ford. That's how big a category that is. You have a car with momentum and a public company where you've earned the trust of a lot of people. Now you have a category, pickup trucks, that are purchased for a very specific reason to show your neighbors you care about utility. Even if you never use the bed, that's the story of driving a pickup truck. So now, if you bring people in that category who are inherently skeptical of change and inherently skeptical of design trickery, something that is nothing but change and design trickery, no, they're not going to adopt it. You could have sold an enormous number of people who might've bought a Ford 150 instead. That crossing of the chasm is how you become really significant. I feel like this alone could be its own separate podcast conversation. I wish we had more time. I'm going to ask one last question, and this is a quote that I found of yours that I also love that is reminiscent of Elon Musk, actually, as we were just talking about this. "The secret to leadership is simple. Do what you believe. Paint a picture of the future. Go there. People will follow." Can you just talk about that?…

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