Seth Godin: preference

Transcript context

…This metaphor that I love that's along these lines of better waves make better surfers, that a lot of your success is driven by choosing the wave versus the skills that you have. Can you just talk about that? Yeah. So it's surprisingly profound. I don't know where I came up with it, but when I see people who are great at surfing, they're almost always on good waves. And my son who surfs a lot, I have noticed, passes up waves that other people might take waiting for the right wave because he knows he will be able to surf it better. So when you think about which company you're signing up to bring software from, which people you're willing to put on the key roles, are you willing to wait for the superstar who's going to change things or are you in so much of a hurry to make an imaginary deadline that you're going to ship mediocre work? Because all mediocre means is average. And so if you don't want to be mediocre, you better do something different than the other people are doing. Otherwise, you're going to get what the other people are getting. As you talk about this, I'm thinking about, I don't know if you saw Jaguar's rebrand and their whole launch. And it feels like it's been rejected by the system. Any thoughts on that? Maybe what they got wrong or maybe it was genius?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.