book / recommends
Contagious
“And probably the third one that I recommend is a book called Contagious by Jonah Berger. I love that.”
Public evidence record
Madhavan Ramanujam
Published podcast speaker
- Claims
- 31
- Episodes
- 2
- Shows
- 1
- Named items
- 4
Books, apps, and tools
The evidenced stack.
book / recommends
Business Model Canvas
“The first one that comes to mind is Business Model Canvas by Alex Osterwalder. It's a classic and one of my favorite books. I recommend a lot of people to read that because I think it nicely ties a lot of what we are also seeing from a more strategic business model angle. I like this book, Thinking Fast, Thinking Slow. I think that's also a classic because, again, there's always a human element to things. And understanding the customer psychology is important whether you're in B2C or in B2B. Because if you're in a B2B situation, it's humans having a human conversation. So it's as much behavioral as it's actually numbers. So I love that book, and there's a lot of nuggets in there, so I recommend a lot. And probably the third one that I recommend is a book called Contagious by Jonah Berger. I love that. He was in the PhD program at Stanford in marketing, and he actually wrote this book on how to make messages viral. And he's actually seen the best viral messages and boiled it down to a framework. And if you follow that, then you can make those messages viral. And I've tried to use some of those in my own outreaches and things of that nature, so I think it's a fantastic read.”
book / built
Monetizing Innovation
“Too late, I think is more so the companies, this is why we wrote Monetizing Innovation.”
book / likes
Confessions of the Pricing Man
“Our founder Herman Simon, of the Simon of Simon Kucher has done a lot of books, particularly I like one, which is called Confessions of the Pricing Man.”
Claim ledger
What Madhavan said.
6 transcript-backed records
01 / belief
I mean, if you're bringing a lot of value to the table and you started training your customers to expect $20 a month and you anchored yourself on a low price point, I think there are companies that have actually done that.
“I mean, if you're bringing a lot of value to the table and you started training your customers to expect $20 a month and you anchored yourself on a low price point, I think there are companies that have actually done that.”
- Speaker
- Madhavan Ramanujam
- Publisher
- Lenny's Podcast
02 / belief
I think intuitively people get it that they need to think about market share and wallet share if they're growing.
“I think intuitively people get it that they need to think about market share and wallet share if they're growing.”
- Speaker
- Madhavan Ramanujam
- Publisher
- Lenny's Podcast
03 / belief
I would argue that all four apply in the startup and all five actually apply in the scale-up phase, but it's not like you need to start focusing on nine things from day one.
“I would argue that all four apply in the startup and all five actually apply in the scale-up phase, but it's not like you need to start focusing on nine things from day one.”
- Speaker
- Madhavan Ramanujam
- Publisher
- Lenny's Podcast
04 / belief
I think there's too many of these dinner conversations also gravitate towards pricing and monetization.
“I think there's too many of these dinner conversations also gravitate towards pricing and monetization.”
- Speaker
- Madhavan Ramanujam
- Publisher
- Lenny's Podcast
05 / belief
The topic is one that is relevant in even years to come. So I think hopefully it's robust that way.
“The topic is one that is relevant in even years to come. So I think hopefully it's robust that way.”
- Speaker
- Madhavan Ramanujam
- Publisher
- Lenny's Podcast
06 / belief
I think the pre-order probably is still open in Amazon, so I think that's something you can check.
“I think the pre-order probably is still open in Amazon, so I think that's something you can check.”
- Speaker
- Madhavan Ramanujam
- Publisher
- Lenny's Podcast