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Madhavan Ramanujam

Published podcast speaker

Claims
31
Episodes
2
Shows
1
Named items
4

Books, apps, and tools

The evidenced stack.

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book / recommends

Contagious

“And probably the third one that I recommend is a book called Contagious by Jonah Berger. I love that.”

Lenny's Podcast · 27 Jul 2025

Evidence receipt · Source ↗

book / recommends

Business Model Canvas

“The first one that comes to mind is Business Model Canvas by Alex Osterwalder. It's a classic and one of my favorite books. I recommend a lot of people to read that because I think it nicely ties a lot of what we are also seeing from a more strategic business model angle. I like this book, Thinking Fast, Thinking Slow. I think that's also a classic because, again, there's always a human element to things. And understanding the customer psychology is important whether you're in B2C or in B2B. Because if you're in a B2B situation, it's humans having a human conversation. So it's as much behavioral as it's actually numbers. So I love that book, and there's a lot of nuggets in there, so I recommend a lot. And probably the third one that I recommend is a book called Contagious by Jonah Berger. I love that. He was in the PhD program at Stanford in marketing, and he actually wrote this book on how to make messages viral. And he's actually seen the best viral messages and boiled it down to a framework. And if you follow that, then you can make those messages viral. And I've tried to use some of those in my own outreaches and things of that nature, so I think it's a fantastic read.”

Lenny's Podcast · 27 Jul 2025

Evidence receipt · Source ↗

book / built

Monetizing Innovation

“Too late, I think is more so the companies, this is why we wrote Monetizing Innovation.”

Lenny's Podcast · 8 Dec 2022

Evidence receipt · Source ↗

book / likes

Confessions of the Pricing Man

“Our founder Herman Simon, of the Simon of Simon Kucher has done a lot of books, particularly I like one, which is called Confessions of the Pricing Man.”

Lenny's Podcast · 8 Dec 2022

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Claim ledger

What Madhavan said.

9 transcript-backed records

01 / recommendation

Recommends Business Model Canvas. Recommends Contagious.

“The first one that comes to mind is Business Model Canvas by Alex Osterwalder. It's a classic and one of my favorite books. I recommend a lot of people to read that because I think it nicely ties a lot of what we are also seeing from a more strategic business model angle. I like this book, Thinking Fast, Thinking Slow. I think that's also a classic because, again, there's always a human element to things. And understanding the customer psychology is important whether you're in B2C or in B2B. Because if you're in a B2B situation, it's humans having a human conversation. So it's as much behavioral as it's actually numbers. So I love that book, and there's a lot of nuggets in there, so I recommend a lot. And probably the third one that I recommend is a book called Contagious by Jonah Berger. I love that. He was in the PhD program at Stanford in marketing, and he actually wrote this book on how to make messages viral. And he's actually seen the best viral messages and boiled it down to a framework. And if you follow that, then you can make those messages viral. And I've tried to use some of those in my own outreaches and things of that nature, so I think it's a fantastic read.”
Publisher
Lenny's Podcast

03 / recommendation

" What that would mean is, how do I build functionality in the products to actually show attribution, how do I build more agentic workforces to take the human out of the loop and be more autonomous, and being thoughtful about your vision and strategy so that you will orient yourself towards more outcome-based pricing models. So when you think about increasing attribution, that means, first of all, understanding what are the KPIs of your customers.

“" What that would mean is, how do I build functionality in the products to actually show attribution, how do I build more agentic workforces to take the human out of the loop and be more autonomous, and being thoughtful about your vision and strategy so that you will orient yourself towards more outcome-based pricing models. So when you think about increasing attribution, that means, first of all, understanding what are the KPIs of your customers.”
Publisher
Lenny's Podcast

04 / recommendation

" So these kind of questions become more critical, and that's why the chapter on blowing up your packaging from your early days and coming up with your packaging strategy for your scale-up phase become very critical. So I think that's the next thing that founders would be hit with, as in when they build multiple products, they need to think about the whole packaging, cross-selling, up-selling motion.

“" So these kind of questions become more critical, and that's why the chapter on blowing up your packaging from your early days and coming up with your packaging strategy for your scale-up phase become very critical. So I think that's the next thing that founders would be hit with, as in when they build multiple products, they need to think about the whole packaging, cross-selling, up-selling motion.”
Publisher
Lenny's Podcast

05 / recommendation

Back in the day, we used to say that you should revisit your pricing strategy, overall pricing model, how much you're charging at least once in two years.

“Back in the day, we used to say that you should revisit your pricing strategy, overall pricing model, how much you're charging at least once in two years.”
Publisher
Lenny's Podcast

08 / recommendation

Then we have questions where there's some methods where we actually want to understand, are there some psychological thresholds or budgets when it comes to willingness to pay? So the way to do this is let's take your product that you're going to launch, pitch the value to your customers, have that exact sales and marketing conversation that you'd have after you launch the product, but before.

“Then we have questions where there's some methods where we actually want to understand, are there some psychological thresholds or budgets when it comes to willingness to pay? So the way to do this is let's take your product that you're going to launch, pitch the value to your customers, have that exact sales and marketing conversation that you'd have after you launch the product, but before.”
Publisher
Lenny's Podcast

09 / recommendation

If there are sections of the book, for instance, that you like talk about it, the biggest thing that we can all do is to educate each other and everyone that there's a science behind all of this and it's not just an art, and if that's relevant, then I think message accomplished, that's also why we wrote Monetizing Innovation.

“If there are sections of the book, for instance, that you like talk about it, the biggest thing that we can all do is to educate each other and everyone that there's a science behind all of this and it's not just an art, and if that's relevant, then I think message accomplished, that's also why we wrote Monetizing Innovation.”
Publisher
Lenny's Podcast
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