Lenny's Podcast / episode intelligence
Speakers in the public record
Claim mix
Evidence policy
Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.
Claim ledger
19 published records
01 / recommendation
“Our founder Herman Simon, of the Simon of Simon Kucher has done a lot of books, particularly I like one, which is called Confessions of the Pricing Man.”
02 / belief
“I think something like 50% of your questions should be why, after they answer these questions.”
03 / commitment
“Amazing. We will link to all of that in the show notes. Madhavan this was everything I hoped it would be.”
04 / uncertainty
“Just like some of these tactics that you find? I don't know if you have them in your head.”
05 / belief
“The topic is one that is relevant in even years to come. So I think hopefully it's robust that way.”
06 / commitment
“I imagine that's what a lot of people are wondering right now. It's like, yes, I'm convinced I will have these conversations, but then the classic issue with customers, you ask them what they all do and you can't trust their stories of what they'll actually do.”
07 / commitment
“If you're lazy and sloppy, you'll build a product, you'll slap on a price, you'll throw it in the market and say, "I will attract everyone.”
08 / belief
“I think the pre-order probably is still open in Amazon, so I think that's something you can check.”
09 / observation
“The way to unlock your segmentation is to think about bundling and packaging, as in you're configuring your product, based on what customers need, what they value and what they're willing to pay for.”
10 / evaluation
“Because frankly, Lenny, as an entrepreneur, a company, you actually don't have a choice whether you'll have a pricing conversation with your customer.”
11 / recommendation
“Then we have questions where there's some methods where we actually want to understand, are there some psychological thresholds or budgets when it comes to willingness to pay? So the way to do this is let's take your product that you're going to launch, pitch the value to your customers, have that exact sales and marketing conversation that you'd have after you launch the product, but before.”
12 / recommendation
“If there are sections of the book, for instance, that you like talk about it, the biggest thing that we can all do is to educate each other and everyone that there's a science behind all of this and it's not just an art, and if that's relevant, then I think message accomplished, that's also why we wrote Monetizing Innovation.”
13 / evaluation
“Take a quick example and then bring the point home and then we can talk about why this is actually essential. So taking a non SaaS or software example, if you think about Michelin, which is a tire company, probably one of the most price sensitive, let's say, markets because, think about it, you actually go into a tire store, you see all of these things look similar, but they're somehow priced differently.”
14 / preference
“To take a, let's say a non SaaS example, my favorite, I'll come back to Porsche again, because their value communication is, to me, legendary.”
15 / preference
“Back in the day, probably a decade ago, I used to say pricing needs to sit in finance, because my view was finance would be the counterbalance to sales, especially if you have sales coming up with pricing in a B2B situation, you can set all the pricing you want, it's human having a human conversation.”
16 / evaluation
“Let's assume the conversation in Apple was something like this, "Hey, we need to just build one product, one iPhone, because we need to maximize our market share and we will throw it out and slap on a price and hope to get the market.”
17 / commitment
“Too late, I think is more so the companies, this is why we wrote Monetizing Innovation.”
18 / evaluation
“Much more harder game to play because you need to have all of your costs in order, supply chain, everything else, and you're fine tuning towards the volume game.”
19 / preference
“For instance, you can say quiet preferred on a Comfort or a Black. And that's literally why I take one of these, because I'm probably working on my Uber ride over and I like to just have the quiet and just work on things, and I'm willing to pay for that and I belong in a different segment.”