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Lenny Rachitsky: commitment

8 Dec 2022 Lenny's Podcast The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

“Amazing. We will link to all of that in the show notes. Madhavan this was everything I hoped it would be.”

— Lenny Rachitsky

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Speaker
Lenny Rachitsky
Attribution
Verified speaker
Claim type
commitment
Recorded
8 Dec 2022
Publisher
Lenny's Podcast

Transcript context

…There are a number of resources. Our founder Herman Simon, of the Simon of Simon Kucher has done a lot of books, particularly I like one, which is called Confessions of the Pricing Man. I mean, he started this business 35 years ago and literally out of university and academia, and we have grown to where we are today. But it talks about some of the lessons that he has learned. I find it fascinating and it's probably the better book, compared to Monetizing Innovation. So I think I would urge readers, definitely read that. The other book that probably we also put out, which is topical right now, is one of my partner colleagues, Adam Hector and Herman wrote a book on pricing during inflation and inflationary times. So I think that's a very topical book that I think your readers can pick. This is within our Simon Kucher assets of people who have actually written books. Another resource to probably look at is Kyle Poyar from Open View, he puts out some really good stuff on product led draw pricing, et cetera. I mean, he's an alumni Simon Kucher, so we are proud of our alumni, but it's some fantastic work that he has done. He has also written some SaaS pricing guides, et cetera. So I would highly encourage you to check Kyle's work. I think that's fascinating, and also feel the folks at First Round are pretty good at putting some good content on pricing product, et cetera. Amazing. We will link to all of that in the show notes. Madhavan this was everything I hoped it would be. This is probably the record for the longest podcast we've done, and it's no better topic to spend a lot of time on. Thank you again so much for joining me. Two final questions. You answered most of them, but just in case there's anything else, where can folks find you online and learn more? And how can listeners be useful to you? Online I mentioned LinkedIn, so Madhavan Ramanujam that's on LinkedIn and @MadhavanSF on Twitter, that's probably where you can find me online. Or, even at SimonKucher.com, and you can search for leadership and you'll probably see my name there. What can listeners do? I think I would probably say that the fundamental level, if you can talk about this topic, actively share what you have learned. If there are sections of the book, for instance, that you like talk about it, the biggest thing that we can all do is to educate each other and everyone that there's a science behind all of this and it's not just an art, and if that's relevant, then I think message accomplished, that's also why we wrote Monetizing Innovation.…

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