book / recommends
Contagious
“And probably the third one that I recommend is a book called Contagious by Jonah Berger. I love that.”
Public evidence record
Madhavan Ramanujam
Published podcast speaker
- Claims
- 31
- Episodes
- 2
- Shows
- 1
- Named items
- 4
Books, apps, and tools
The evidenced stack.
book / recommends
Business Model Canvas
“The first one that comes to mind is Business Model Canvas by Alex Osterwalder. It's a classic and one of my favorite books. I recommend a lot of people to read that because I think it nicely ties a lot of what we are also seeing from a more strategic business model angle. I like this book, Thinking Fast, Thinking Slow. I think that's also a classic because, again, there's always a human element to things. And understanding the customer psychology is important whether you're in B2C or in B2B. Because if you're in a B2B situation, it's humans having a human conversation. So it's as much behavioral as it's actually numbers. So I love that book, and there's a lot of nuggets in there, so I recommend a lot. And probably the third one that I recommend is a book called Contagious by Jonah Berger. I love that. He was in the PhD program at Stanford in marketing, and he actually wrote this book on how to make messages viral. And he's actually seen the best viral messages and boiled it down to a framework. And if you follow that, then you can make those messages viral. And I've tried to use some of those in my own outreaches and things of that nature, so I think it's a fantastic read.”
book / built
Monetizing Innovation
“Too late, I think is more so the companies, this is why we wrote Monetizing Innovation.”
book / likes
Confessions of the Pricing Man
“Our founder Herman Simon, of the Simon of Simon Kucher has done a lot of books, particularly I like one, which is called Confessions of the Pricing Man.”
Claim ledger
What Madhavan said.
6 transcript-backed records
01 / evaluation
Because if your customer is budget conscious, they'll say, "Hey, I like the hundred K price point, but I actually like the functionality in your 200K product.
“Because if your customer is budget conscious, they'll say, "Hey, I like the hundred K price point, but I actually like the functionality in your 200K product.”
- Speaker
- Madhavan Ramanujam
- Publisher
- Lenny's Podcast
02 / evaluation
Probably my second one is the price paralysis axioms. So what that means is your reluctance to do a price increase is often internal and emotional and it's not external and logical.
“Probably my second one is the price paralysis axioms. So what that means is your reluctance to do a price increase is often internal and emotional and it's not external and logical.”
- Speaker
- Madhavan Ramanujam
- Publisher
- Lenny's Podcast
03 / evaluation
Because frankly, Lenny, as an entrepreneur, a company, you actually don't have a choice whether you'll have a pricing conversation with your customer.
“Because frankly, Lenny, as an entrepreneur, a company, you actually don't have a choice whether you'll have a pricing conversation with your customer.”
- Speaker
- Madhavan Ramanujam
- Publisher
- Lenny's Podcast
04 / evaluation
Take a quick example and then bring the point home and then we can talk about why this is actually essential. So taking a non SaaS or software example, if you think about Michelin, which is a tire company, probably one of the most price sensitive, let's say, markets because, think about it, you actually go into a tire store, you see all of these things look similar, but they're somehow priced differently.
“Take a quick example and then bring the point home and then we can talk about why this is actually essential. So taking a non SaaS or software example, if you think about Michelin, which is a tire company, probably one of the most price sensitive, let's say, markets because, think about it, you actually go into a tire store, you see all of these things look similar, but they're somehow priced differently.”
- Speaker
- Madhavan Ramanujam
- Publisher
- Lenny's Podcast
05 / evaluation
Let's assume the conversation in Apple was something like this, "Hey, we need to just build one product, one iPhone, because we need to maximize our market share and we will throw it out and slap on a price and hope to get the market.
“Let's assume the conversation in Apple was something like this, "Hey, we need to just build one product, one iPhone, because we need to maximize our market share and we will throw it out and slap on a price and hope to get the market.”
- Speaker
- Madhavan Ramanujam
- Publisher
- Lenny's Podcast
06 / evaluation
Much more harder game to play because you need to have all of your costs in order, supply chain, everything else, and you're fine tuning towards the volume game.
“Much more harder game to play because you need to have all of your costs in order, supply chain, everything else, and you're fine tuning towards the volume game.”
- Speaker
- Madhavan Ramanujam
- Publisher
- Lenny's Podcast