Madhavan Ramanujam: belief

Transcript context

…Okay. So zooming out even further, to kind of wrap up, what would you say is the biggest lesson you want founders to take away that they think they understand but they probably don't? Yeah, I think this comes back to what you started with. I think intuitively people get it that they need to think about market share and wallet share if they're growing. And even if you ask them, they'll say like, "Yeah, yeah, I'm thinking about wallet share," but have they really thought about it equally and paid equal attention? Have they postponed one of them? Are they operating in a single-engine strategy consciously or subconsciously? I think that's the key takeaway I have. So the contrarian take is not to put equal effort on both the engines at the same time. In certain stages of your company, you might need to be more market share dominating. In certain stages you might need to be wallet share dominating. It's not equal effort, but it's equal attention and really developing that mindset of being a true profitable growth architect. And that is the main takeaway that I have for people. And if you are not in that mindset already, there's a book for you. I'll point them to it. So just so folks know what to do when they're like, "Okay, I need to focus on wallet share more," is the main focus figure out a pricing model that aligns well with pricing power, what's in the bucket of work to do to invest more in wallet-share thinking?…

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