book / likes
The Big Short
“I don't know how recent it is, but I love The Big Short, just love it.”
Public evidence record
Jonathan Becker
Published podcast speaker
- Claims
- 22
- Episodes
- 1
- Shows
- 1
- Named items
- 4
Books, apps, and tools
The evidenced stack.
book / recommends
Shoe Dog
“As a marketer, Storyworthy by Matthew Dicks is a wonderful book. He is a world world-class storyteller. I don't know if you know him. He wrote this book about how to structure and think about the art of storytelling and every marketer should read Storyworthy. It was a huge contributor to how I think about what we do at Thrive. As an entrepreneur, I love startup stories, so Shoe Dog, which is the startup story of Nike. It's basically Phil Knight talking about all the ups and downs, and it's crazy. Nike shouldn't be a company based on all the turmoil and challenges that they overcame. Fascinating read about taking risk and doing what you think is right and ultimately succeeding and building Nike. Then a book by Nick Bilton called American Kingpin, which is the story of the startup of the Silk Road, which was like this dark web marketplace for some pretty bad stuff. But it is half tech story, startup story and half gangster kind of kingpin story. It honestly should be a Hollywood movie. It reads like a Hollywood thriller. So awesome, great book.”
book / recommends
American Kingpin
“As a marketer, Storyworthy by Matthew Dicks is a wonderful book. He is a world world-class storyteller. I don't know if you know him. He wrote this book about how to structure and think about the art of storytelling and every marketer should read Storyworthy. It was a huge contributor to how I think about what we do at Thrive. As an entrepreneur, I love startup stories, so Shoe Dog, which is the startup story of Nike. It's basically Phil Knight talking about all the ups and downs, and it's crazy. Nike shouldn't be a company based on all the turmoil and challenges that they overcame. Fascinating read about taking risk and doing what you think is right and ultimately succeeding and building Nike. Then a book by Nick Bilton called American Kingpin, which is the story of the startup of the Silk Road, which was like this dark web marketplace for some pretty bad stuff. But it is half tech story, startup story and half gangster kind of kingpin story. It honestly should be a Hollywood movie. It reads like a Hollywood thriller. So awesome, great book.”
book / recommends
Storyworthy
“As a marketer, Storyworthy by Matthew Dicks is a wonderful book. He is a world world-class storyteller. I don't know if you know him. He wrote this book about how to structure and think about the art of storytelling and every marketer should read Storyworthy. It was a huge contributor to how I think about what we do at Thrive. As an entrepreneur, I love startup stories, so Shoe Dog, which is the startup story of Nike. It's basically Phil Knight talking about all the ups and downs, and it's crazy. Nike shouldn't be a company based on all the turmoil and challenges that they overcame. Fascinating read about taking risk and doing what you think is right and ultimately succeeding and building Nike. Then a book by Nick Bilton called American Kingpin, which is the story of the startup of the Silk Road, which was like this dark web marketplace for some pretty bad stuff. But it is half tech story, startup story and half gangster kind of kingpin story. It honestly should be a Hollywood movie. It reads like a Hollywood thriller. So awesome, great book.”
Claim ledger
What Jonathan said.
8 transcript-backed records
01 / belief
I think that everything else, the main problem here is that nobody should expect an overnight turnaround with performance marketing. It is a very difficult channel to manage, and that's why people hire experts like us to help them with it because it's a never ending problem with constantly changing issues.
“I think that everything else, the main problem here is that nobody should expect an overnight turnaround with performance marketing. It is a very difficult channel to manage, and that's why people hire experts like us to help them with it because it's a never ending problem with constantly changing issues.”
- Speaker
- Jonathan Becker
- Publisher
- Lenny's Podcast
02 / belief
The more leads I have, the more marketing qualified leads I'll get, the more sales accepted leads get, and ultimately the more opportunities there will be and the more revenue will generate. And so if I think about this world of lead generation on performance marketing platforms as a function of cost per lead in that sense that I just described, then the tendency is always to want to drive down the cost per lead, thinking that that's the efficiency, I can get more cheaper leads and that will yield more revenue.
“The more leads I have, the more marketing qualified leads I'll get, the more sales accepted leads get, and ultimately the more opportunities there will be and the more revenue will generate. And so if I think about this world of lead generation on performance marketing platforms as a function of cost per lead in that sense that I just described, then the tendency is always to want to drive down the cost per lead, thinking that that's the efficiency, I can get more cheaper leads and that will yield more revenue.”
- Speaker
- Jonathan Becker
- Publisher
- Lenny's Podcast
03 / belief
We get asked this a lot and I think there are tools for different types of functions that we undertake in the process of running paid acquisition for different brands, but these days most of the testing that we do is within the channels themselves. So Meta ads, Google Ads, I keep touching on those two specifically because they're the most advanced in my opinion.
“We get asked this a lot and I think there are tools for different types of functions that we undertake in the process of running paid acquisition for different brands, but these days most of the testing that we do is within the channels themselves. So Meta ads, Google Ads, I keep touching on those two specifically because they're the most advanced in my opinion.”
- Speaker
- Jonathan Becker
- Publisher
- Lenny's Podcast
04 / belief
I'm standing here because you are looking for a marketing partner and you need expertise in this area and instead of telling you the answers to the questions that you asked, I'm going to tell you what I think you need to do to get where you want to go and if you agree with me and my logic and what I talk to you about here today, then you should hire us.
“I'm standing here because you are looking for a marketing partner and you need expertise in this area and instead of telling you the answers to the questions that you asked, I'm going to tell you what I think you need to do to get where you want to go and if you agree with me and my logic and what I talk to you about here today, then you should hire us.”
- Speaker
- Jonathan Becker
- Publisher
- Lenny's Podcast
05 / belief
I think again, if the intention is to grow out a growth marketing capability, which again is not exclusive to performance marketing, then you're looking for a manager role of growth marketing manager.
“I think again, if the intention is to grow out a growth marketing capability, which again is not exclusive to performance marketing, then you're looking for a manager role of growth marketing manager.”
- Speaker
- Jonathan Becker
- Publisher
- Lenny's Podcast
06 / belief
I am not an incredible artist, but now I can take those thoughts in my mind and output them just as well as someone who's pretty skilled in artwork.
“I am not an incredible artist, but now I can take those thoughts in my mind and output them just as well as someone who's pretty skilled in artwork.”
- Speaker
- Jonathan Becker
- Publisher
- Lenny's Podcast
07 / belief
Just as evidence of this, Google, which I think had a down quarter reported sales this week, and it was $70 billion in three months.
“Just as evidence of this, Google, which I think had a down quarter reported sales this week, and it was $70 billion in three months.”
- Speaker
- Jonathan Becker
- Publisher
- Lenny's Podcast
08 / belief
Then I became a web developer and as I transitioned into a performance marketing role, I realized that being technical and having technical aptitudes was extraordinarily helpful in terms of being on the front line of what we were doing and solving problems.
“Then I became a web developer and as I transitioned into a performance marketing role, I realized that being technical and having technical aptitudes was extraordinarily helpful in terms of being on the front line of what we were doing and solving problems.”
- Speaker
- Jonathan Becker
- Publisher
- Lenny's Podcast