book / likes
The Big Short
“I don't know how recent it is, but I love The Big Short, just love it.”
Public evidence record
Jonathan Becker
Published podcast speaker
- Claims
- 22
- Episodes
- 1
- Shows
- 1
- Named items
- 4
Books, apps, and tools
The evidenced stack.
book / recommends
Shoe Dog
“As a marketer, Storyworthy by Matthew Dicks is a wonderful book. He is a world world-class storyteller. I don't know if you know him. He wrote this book about how to structure and think about the art of storytelling and every marketer should read Storyworthy. It was a huge contributor to how I think about what we do at Thrive. As an entrepreneur, I love startup stories, so Shoe Dog, which is the startup story of Nike. It's basically Phil Knight talking about all the ups and downs, and it's crazy. Nike shouldn't be a company based on all the turmoil and challenges that they overcame. Fascinating read about taking risk and doing what you think is right and ultimately succeeding and building Nike. Then a book by Nick Bilton called American Kingpin, which is the story of the startup of the Silk Road, which was like this dark web marketplace for some pretty bad stuff. But it is half tech story, startup story and half gangster kind of kingpin story. It honestly should be a Hollywood movie. It reads like a Hollywood thriller. So awesome, great book.”
book / recommends
American Kingpin
“As a marketer, Storyworthy by Matthew Dicks is a wonderful book. He is a world world-class storyteller. I don't know if you know him. He wrote this book about how to structure and think about the art of storytelling and every marketer should read Storyworthy. It was a huge contributor to how I think about what we do at Thrive. As an entrepreneur, I love startup stories, so Shoe Dog, which is the startup story of Nike. It's basically Phil Knight talking about all the ups and downs, and it's crazy. Nike shouldn't be a company based on all the turmoil and challenges that they overcame. Fascinating read about taking risk and doing what you think is right and ultimately succeeding and building Nike. Then a book by Nick Bilton called American Kingpin, which is the story of the startup of the Silk Road, which was like this dark web marketplace for some pretty bad stuff. But it is half tech story, startup story and half gangster kind of kingpin story. It honestly should be a Hollywood movie. It reads like a Hollywood thriller. So awesome, great book.”
book / recommends
Storyworthy
“As a marketer, Storyworthy by Matthew Dicks is a wonderful book. He is a world world-class storyteller. I don't know if you know him. He wrote this book about how to structure and think about the art of storytelling and every marketer should read Storyworthy. It was a huge contributor to how I think about what we do at Thrive. As an entrepreneur, I love startup stories, so Shoe Dog, which is the startup story of Nike. It's basically Phil Knight talking about all the ups and downs, and it's crazy. Nike shouldn't be a company based on all the turmoil and challenges that they overcame. Fascinating read about taking risk and doing what you think is right and ultimately succeeding and building Nike. Then a book by Nick Bilton called American Kingpin, which is the story of the startup of the Silk Road, which was like this dark web marketplace for some pretty bad stuff. But it is half tech story, startup story and half gangster kind of kingpin story. It honestly should be a Hollywood movie. It reads like a Hollywood thriller. So awesome, great book.”
Claim ledger
What Jonathan said.
5 transcript-backed records
01 / evaluation
" And so what you see as a result of that is less of the core data that Facebook in particular would've required to make attribution more airtight and ultimately validate its advertising. So because we can no longer validate attribution on Facebook as seamlessly, we are in a situation where we're not sure any longer which audiences to target, and we're not sure how to run all of our creative testing, and ultimately we can't even determine the degree of revenue that's coming from particular campaigns that we've launched, and whatnot.
“" And so what you see as a result of that is less of the core data that Facebook in particular would've required to make attribution more airtight and ultimately validate its advertising. So because we can no longer validate attribution on Facebook as seamlessly, we are in a situation where we're not sure any longer which audiences to target, and we're not sure how to run all of our creative testing, and ultimately we can't even determine the degree of revenue that's coming from particular campaigns that we've launched, and whatnot.”
- Speaker
- Jonathan Becker
- Publisher
- Lenny's Podcast
02 / evaluation
I'm not going to really be able to point to this company is really getting it right and I think that you can do that, but it's like saying, a friend of mine who recently on Twitter tweeted this funny thing where he was like, this is the number that I used to win the lottery said every successful founder ever trying to give advice to other founders.
“I'm not going to really be able to point to this company is really getting it right and I think that you can do that, but it's like saying, a friend of mine who recently on Twitter tweeted this funny thing where he was like, this is the number that I used to win the lottery said every successful founder ever trying to give advice to other founders.”
- Speaker
- Jonathan Becker
- Publisher
- Lenny's Podcast
03 / evaluation
The unpolished iPhone, mobile phone creative, suddenly we realized massively outperformed these other channels because there was an authenticity to it.
“The unpolished iPhone, mobile phone creative, suddenly we realized massively outperformed these other channels because there was an authenticity to it.”
- Speaker
- Jonathan Becker
- Publisher
- Lenny's Podcast
04 / evaluation
There have been plenty of incredibly sophisticated attribution models that we've helped build and invalidated with MMM or other types of tools that have indicated that the campaigns do not work. So I will repeat that, we, a very sophisticated organization, have stood up campaigns that we measure and ultimately determine do not work, and that is an important finding in terms of an organization's determination of whether they want to continually invest, take budget out of these channels, or invest into other areas.
“There have been plenty of incredibly sophisticated attribution models that we've helped build and invalidated with MMM or other types of tools that have indicated that the campaigns do not work. So I will repeat that, we, a very sophisticated organization, have stood up campaigns that we measure and ultimately determine do not work, and that is an important finding in terms of an organization's determination of whether they want to continually invest, take budget out of these channels, or invest into other areas.”
- Speaker
- Jonathan Becker
- Publisher
- Lenny's Podcast
05 / evaluation
When I think about an experience that I want a consumer to have on Facebook, audience targeting and creative, I think about us beginning a conversation at the top of funnel creatively with an audience, having that conversation change as we say different things, and the audience that we're targeting ultimately graduates through different behaviors on our website from one to another, and then ultimately it resulting in an end to the conversation where they take an action hopefully that the brand that we're working with is looking for.
“When I think about an experience that I want a consumer to have on Facebook, audience targeting and creative, I think about us beginning a conversation at the top of funnel creatively with an audience, having that conversation change as we say different things, and the audience that we're targeting ultimately graduates through different behaviors on our website from one to another, and then ultimately it resulting in an end to the conversation where they take an action hopefully that the brand that we're working with is looking for.”
- Speaker
- Jonathan Becker
- Publisher
- Lenny's Podcast