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Evidence receipt / recommendation

Published · transcript-backed

Recommends Storyworthy. Recommends Shoe Dog. Recommends American Kingpin.

7 May 2023 Lenny's Podcast Mastering paid growth | Jonathan Becker (Thrive Digital)

“As a marketer, Storyworthy by Matthew Dicks is a wonderful book. He is a world world-class storyteller. I don't know if you know him. He wrote this book about how to structure and think about the art of storytelling and every marketer should read Storyworthy. It was a huge contributor to how I think about what we do at Thrive. As an entrepreneur, I love startup stories, so Shoe Dog, which is the startup story of Nike. It's basically Phil Knight talking about all the ups and downs, and it's crazy. Nike shouldn't be a company based on all the turmoil and challenges that they overcame. Fascinating read about taking risk and doing what you think is right and ultimately succeeding and building Nike. Then a book by Nick Bilton called American Kingpin, which is the story of the startup of the Silk Road, which was like this dark web marketplace for some pretty bad stuff. But it is half tech story, startup story and half gangster kind of kingpin story. It honestly should be a Hollywood movie. It reads like a Hollywood thriller. So awesome, great book.”

— Jonathan Becker

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Everything needed to verify it.

Speaker
Jonathan Becker
Attribution
Verified speaker
Claim type
recommendation
Recorded
7 May 2023
Publisher
Lenny's Podcast

Transcript context

…Okay, great Looking, very excited. Okay, first question, what are two or three books that you've recommended most to other people? As a marketer, Storyworthy by Matthew Dicks is a wonderful book. He is a world world-class storyteller. I don't know if you know him. He wrote this book about how to structure and think about the art of storytelling and every marketer should read Storyworthy. It was a huge contributor to how I think about what we do at Thrive. As an entrepreneur, I love startup stories, so Shoe Dog, which is the startup story of Nike. It's basically Phil Knight talking about all the ups and downs, and it's crazy. Nike shouldn't be a company based on all the turmoil and challenges that they overcame. Fascinating read about taking risk and doing what you think is right and ultimately succeeding and building Nike. Then a book by Nick Bilton called American Kingpin, which is the story of the startup of the Silk Road, which was like this dark web marketplace for some pretty bad stuff. But it is half tech story, startup story and half gangster kind of kingpin story. It honestly should be a Hollywood movie. It reads like a Hollywood thriller. So awesome, great book. Favorite recent movie or a TV show.…

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