Jonathan Becker: belief

Transcript context

…One more very technical question. What do you recommend the title for this role be? Growth marketer, something else? I've seen so many different names for this. I think again, if the intention is to grow out a growth marketing capability, which again is not exclusive to performance marketing, then you're looking for a manager role of growth marketing manager. I've seen paid acquisition specialist for people who just manage channels. I've seen paid acquisition manager, performance marketing manager, media planner and buyer. I've seen all kinds of different roles. But when we are launching a new role these days, there's such wonderful tools like everything from Glassdoor to LinkedIn to PayScale where you can essentially just look at what other people are calling it and borrow from their role descriptions and then create your own role description and then determine what role is meaningful in the context of your own organization. Awesome. Last question. We started with the story of how you landed Uber, and I know you also have an interesting story which I haven't heard of how you landed Snap/Snapchat as a client, so maybe tell that story.…

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