Jonathan Becker: belief

Transcript context

…Getting even more tactical with that idea of testing a bunch of creatives makes me think about a story from chatting with a guy from Wish who's had a growth at Wish about how they uploaded hundreds of variations. And I think Wish is the epitome of the opposite of brand highly polished ads or it's just the most ridiculous looking product with just banners and numbers and prices and crossouts and all kinds of stuff, just anything that would take to get people to click. Is there a tool or process that you can point people to to help them do this testing on creatives or is it mostly built into the existing tools now and there's nothing really fancy about it? We get asked this a lot and I think there are tools for different types of functions that we undertake in the process of running paid acquisition for different brands, but these days most of the testing that we do is within the channels themselves. So Meta ads, Google Ads, I keep touching on those two specifically because they're the most advanced in my opinion. They're really powerful. The good news here is that you don't necessarily need some exotic tool to do sophisticated creative testing. You can do it in platform and you can use the structure that I just kind of outlined as a starting point. You mentioned Google and Facebook. What is your take on TikTok and YouTube and maybe Snap? Do you recommend people go there and there's a big opportunity? Do you think it's overblown? Do you think people should just take Google and Facebook basically at this point? What's your general advice?…

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