High Signal Podcasts Evidence ledger
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Public evidence record

Geoffrey Moore

Published podcast speaker

Claims
13
Episodes
1
Shows
1
Named items
0

Claim ledger

What Geoffrey said.

13 transcript-backed records

01 / uncertainty

I don't know if you're going to grow, I don't know if you're going to become a venture return, but I'm going to take you going out of business off the table.

“I don't know if you're going to grow, I don't know if you're going to become a venture return, but I'm going to take you going out of business off the table.”
Speaker
Geoffrey Moore
Publisher
Lenny's Podcast

02 / belief

After the chasm, they say, "I'm not sure about that, but we need what you have." So transitioning from, "We believe what you believe," which is how you sell to visionaries to, "We need what you have," which is how you sell to pragmatists.

“After the chasm, they say, "I'm not sure about that, but we need what you have." So transitioning from, "We believe what you believe," which is how you sell to visionaries to, "We need what you have," which is how you sell to pragmatists.”
Speaker
Geoffrey Moore
Publisher
Lenny's Podcast

03 / belief

I think in our world right now with digital transformation, most entrepreneurs are doing some software led play, which means you can work with a small team.

“I think in our world right now with digital transformation, most entrepreneurs are doing some software led play, which means you can work with a small team.”
Speaker
Geoffrey Moore
Publisher
Lenny's Podcast

05 / belief

I think what I realized over time increasingly was this is a model that's really optimized for B2B markets, because it implies federated decision making around high risk buying decisions.

“I think what I realized over time increasingly was this is a model that's really optimized for B2B markets, because it implies federated decision making around high risk buying decisions.”
Speaker
Geoffrey Moore
Publisher
Lenny's Podcast

06 / observation

You're still the leader, because the ecosystem organized around you. But when you're little, the only way you can get an ecosystem to organize around you is to go after a segment where you're a big fish in that pond.

“You're still the leader, because the ecosystem organized around you. But when you're little, the only way you can get an ecosystem to organize around you is to go after a segment where you're a big fish in that pond.”
Speaker
Geoffrey Moore
Publisher
Lenny's Podcast

09 / recommendation

The other case, you use your partners, because the partners who built the one use case will say, "Well, we got another segment that we work with.

“The other case, you use your partners, because the partners who built the one use case will say, "Well, we got another segment that we work with.”
Speaker
Geoffrey Moore
Publisher
Lenny's Podcast

10 / evaluation

Because they have a customer base that's loyal and they have a ecosystem of partners that bring them into new deals and they have established their CAC and LTV, and they've kind of figured out their operating model.

“Because they have a customer base that's loyal and they have a ecosystem of partners that bring them into new deals and they have established their CAC and LTV, and they've kind of figured out their operating model.”
Speaker
Geoffrey Moore
Publisher
Lenny's Podcast

12 / evaluation

I don't know why everybody doesn't speak English, but apparently they don't. So they have to be same geography, same industry, because dentists do not talk to software designers, who don't talk to advertising people and in the same profession.

“I don't know why everybody doesn't speak English, but apparently they don't. So they have to be same geography, same industry, because dentists do not talk to software designers, who don't talk to advertising people and in the same profession.”
Speaker
Geoffrey Moore
Publisher
Lenny's Podcast
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