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Lenny's Podcast / episode intelligence

Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

25 Jan 2024 23 published claims 2 attributable people

Speakers in the public record

Claim mix

belief 8evaluation 5recommendation 3uncertainty 2commitment 2prediction 2observation 1

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Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

23 published records

01 / uncertainty

I don't know if you're going to grow, I don't know if you're going to become a venture return, but I'm going to take you going out of business off the table.

“I don't know if you're going to grow, I don't know if you're going to become a venture return, but I'm going to take you going out of business off the table.”
Speaker
Geoffrey Moore
Publisher
Lenny's Podcast

02 / belief

After the chasm, they say, "I'm not sure about that, but we need what you have." So transitioning from, "We believe what you believe," which is how you sell to visionaries to, "We need what you have," which is how you sell to pragmatists.

“After the chasm, they say, "I'm not sure about that, but we need what you have." So transitioning from, "We believe what you believe," which is how you sell to visionaries to, "We need what you have," which is how you sell to pragmatists.”
Speaker
Geoffrey Moore
Publisher
Lenny's Podcast

03 / belief

I think in our world right now with digital transformation, most entrepreneurs are doing some software led play, which means you can work with a small team.

“I think in our world right now with digital transformation, most entrepreneurs are doing some software led play, which means you can work with a small team.”
Speaker
Geoffrey Moore
Publisher
Lenny's Podcast

05 / belief

I think what I realized over time increasingly was this is a model that's really optimized for B2B markets, because it implies federated decision making around high risk buying decisions.

“I think what I realized over time increasingly was this is a model that's really optimized for B2B markets, because it implies federated decision making around high risk buying decisions.”
Speaker
Geoffrey Moore
Publisher
Lenny's Podcast

06 / belief

I thought it'd be fun to start with this question of just what frustrates you most about what people still don't get about the things that you teach, particularly Crossing the Chasm. You wrote that, I think, 33 years ago at this point.

“I thought it'd be fun to start with this question of just what frustrates you most about what people still don't get about the things that you teach, particularly Crossing the Chasm. You wrote that, I think, 33 years ago at this point.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

07 / commitment

I think Uber and Airbnb is the best example of this in action where I would not ride in a random car, especially I think women were most like, "I will never get into a car, into an Uber.

“I think Uber and Airbnb is the best example of this in action where I would not ride in a random car, especially I think women were most like, "I will never get into a car, into an Uber.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

09 / observation

You're still the leader, because the ecosystem organized around you. But when you're little, the only way you can get an ecosystem to organize around you is to go after a segment where you're a big fish in that pond.

“You're still the leader, because the ecosystem organized around you. But when you're little, the only way you can get an ecosystem to organize around you is to go after a segment where you're a big fish in that pond.”
Speaker
Geoffrey Moore
Publisher
Lenny's Podcast

10 / uncertainty

Are there any examples of these compelling reasons to buy that come to mind that give people a sense of here's a really good compelling reason to buy? I don't know if it's a pitch.

“Are there any examples of these compelling reasons to buy that come to mind that give people a sense of here's a really good compelling reason to buy? I don't know if it's a pitch.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

12 / belief

You had this very public exchange with Martin Casado, he's a partner at Andreessen Horowitz. And just to summarize briefly, essentially he was arguing that I think some people believe once you've crossed the chasm, life's good.

“You had this very public exchange with Martin Casado, he's a partner at Andreessen Horowitz. And just to summarize briefly, essentially he was arguing that I think some people believe once you've crossed the chasm, life's good.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

15 / recommendation

AuthKit's design is stunning out of the box, and you can also fully customize it to fit your app's brand. It's an effortless experience from your first user all the way to your largest enterprise customer.

“AuthKit's design is stunning out of the box, and you can also fully customize it to fit your app's brand. It's an effortless experience from your first user all the way to your largest enterprise customer.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

16 / evaluation

The benefits of not raising and how most VC funded companies do not work out, and even though they do, you often don't make as much as you could if you tried it to bootstrap it.

“The benefits of not raising and how most VC funded companies do not work out, and even though they do, you often don't make as much as you could if you tried it to bootstrap it.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

17 / prediction

I'm glad you went there, because that's essentially the root of this Crossing the Chasm idea that people after the chasm, the pragmatists, wait for references and social proof, and they're waiting for someone to tell them, "This is worth using," versus visionaries right before the chasm.

“I'm glad you went there, because that's essentially the root of this Crossing the Chasm idea that people after the chasm, the pragmatists, wait for references and social proof, and they're waiting for someone to tell them, "This is worth using," versus visionaries right before the chasm.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

18 / recommendation

The other case, you use your partners, because the partners who built the one use case will say, "Well, we got another segment that we work with.

“The other case, you use your partners, because the partners who built the one use case will say, "Well, we got another segment that we work with.”
Speaker
Geoffrey Moore
Publisher
Lenny's Podcast

19 / evaluation

Because they have a customer base that's loyal and they have a ecosystem of partners that bring them into new deals and they have established their CAC and LTV, and they've kind of figured out their operating model.

“Because they have a customer base that's loyal and they have a ecosystem of partners that bring them into new deals and they have established their CAC and LTV, and they've kind of figured out their operating model.”
Speaker
Geoffrey Moore
Publisher
Lenny's Podcast

21 / evaluation

I don't know why everybody doesn't speak English, but apparently they don't. So they have to be same geography, same industry, because dentists do not talk to software designers, who don't talk to advertising people and in the same profession.

“I don't know why everybody doesn't speak English, but apparently they don't. So they have to be same geography, same industry, because dentists do not talk to software designers, who don't talk to advertising people and in the same profession.”
Speaker
Geoffrey Moore
Publisher
Lenny's Podcast

22 / evaluation

There's also often advice of don't work with big companies because they'll push you around, they'll take a long time, they'll force you to build a thing just for them and it won't apply to other people.

“There's also often advice of don't work with big companies because they'll push you around, they'll take a long time, they'll force you to build a thing just for them and it won't apply to other people.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast
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