Public evidence record
Published podcast speaker
Books, apps, and tools
book / recommends
“So, first book I already mentioned, but say it again. It's The Contrarians Guide to Leadership awesome book. Second book that would be really good is the Art and Adventure of Leadership by a guy name Warren Bennis. And these are more philosophically leadership books. They're less about technical specs on how to run a business. So, you have to be into that.”
book / recommends
“So, first book I already mentioned, but say it again. It's The Contrarians Guide to Leadership awesome book. Second book that would be really good is the Art and Adventure of Leadership by a guy name Warren Bennis. And these are more philosophically leadership books. They're less about technical specs on how to run a business. So, you have to be into that.”
Claim ledger
18 transcript-backed records
01 / recommendation
“So, first book I already mentioned, but say it again. It's The Contrarians Guide to Leadership awesome book. Second book that would be really good is the Art and Adventure of Leadership by a guy name Warren Bennis. And these are more philosophically leadership books. They're less about technical specs on how to run a business. So, you have to be into that.”
02 / belief
“The taxonomy though, I think what's interesting is it's very much guided by your third party tools. And again, that's the reason why I think companies often miss the mark here is because they're not thinking about what can my tool actually allow me to put into it in the first place.”
03 / belief
“In terms of stack, again, we think about B2B and B2C. B2C I would say the stack was largely solved from 2017 to 2020.”
04 / belief
“I think that's kind of the interesting and fun part of Marketing Tech is that it's not just one single version of the world that you apply to many companies, there's like a million variations that I've seen and they all kind of look to solve the same problem.”
05 / belief
“Threads, I actually have Threads. I don't have Twitter, like hot take, I think Twitter ruins people's careers.”
06 / belief
“I think that's a great move if you do not have a lot of engineering resources because you're not spending a ton of time and energy on a warehouse and all the modeling that comes with it, you're just spending time to implement one SDK.”
07 / belief
“I'm currently watching for the first time Suits, which I'd never seen before, which I think is pretty good because the story arc of every Suits episode is that there's a problem.”
08 / observation
“At the end of the day though, what matters is you just are collecting this information from the beginning.”
09 / preference
“Because the more time you spend when you're building product early in a company's lifetime, that time could be spent on other things.”
10 / recommendation
“You're like, that's just permissioning gone wrong. So, I think a big part of the role is designing systems that are automated to handle that stuff because ideally you don't want to be sitting around in your computer all day clicking one conductor request to approve permissions.”
11 / recommendation
“How do we put safeguards in place to make sure people actually have access to the tools that they want and can solve their problems? But we're not introducing duplicative tech into our organization because a really well-known, sorry to put SaaS vendors on the spot here, but well-known SaaS vendor plays the land and expand motion.”
12 / evaluation
“At the end of the day, you should pick tools because they help solve problems, not because of anything else.”
13 / evaluation
“We can't do something because we don't know the best way to set up these tools or to change these tools or we can't even move forward where a business plan because we're worried that changing our tools might have an impact.”
14 / evaluation
“It's really challenging because it involves this little thing called patience, which I do not have a lot of, most of the time, and I know most people don't as well. But it's particularly really relevant in systems thinking and product because so often we believe that we have to make a decision because our boss is telling us because there's an OPR, because we feel the pain because somebody's complaining to me.”
15 / evaluation
“It brings together processes and systems from a wide range of disciplines. And I think really the way to think about marketing technology is it's a product manager whose specific role and focus is the system or the third party or first party platform because marketing technology can mean a collection of third party tools, which is a lot of people think, but as a company scales and grows actually it could include a collection of first party homegrown solutions that you build yourself with or in addition to third party.”
16 / recommendation
“That's like the dream. And there's lots of ways you can build that financial model, but I mean that's what I think most marketing technology leaders should strive for is to make sure that they're controlling costs over time because most businesses don't.”
17 / evaluation
“I think sometimes there is a little bit of a tendency for people to think that people who manage and set up tools are just interested in managing and setting up tools, but really at the end of the day, we're trying to help people actually do stuff.”
18 / preference
“People who have tooling biases will immediately just like, we should implement this tool because I used it before and I really like to hire people who are not tool specific, who are more tool agnostic and they think about tools as being things to solve problems as opposed to tools being things that you just solve because you've already solved it one way.”