Austin Hay: recommendation

Transcript context

…And because it sounds like you don't have a team to do some of these things and you need to convince people to help you out. Totally. Yeah. It's a game of persuasion and salesmanship. You have to convince people why the problems are big and especially as you get bigger, a lot of the decisions or problems of marketing technology are not about rapidly making a huge transformation. It's slow transformation that can have big implications. I'll just give you one example. Like lots of big companies I talked to have two CDPs or two attribution tools and it's like there's the cost problem. How do we get rid of this secondary tool to reduce the cost? Maybe it's a million dollars, but there's also the complexity and decision-making problem. How do we make people move and work faster by not having the complexity of asking, which tool do I use in such a simple decision? And then you get to a really big scale at Walmart where your problem isn't even. How do we consolidate the stack and make it so tools that are helpful for people, but how do we prevent from getting back to that state? How do we put safeguards in place to make sure people actually have access to the tools that they want and can solve their problems? But we're not introducing duplicative tech into our organization because a really well-known, sorry to put SaaS vendors on the spot here, but well-known SaaS vendor plays the land and expand motion. You get in small and then you grow your business. Well, that's a distinct problem for businesses that are trying to control costs and simplify the way the world works. I want to talk about tools that you recommend and use most often, but I'm thinking maybe we start with a different question, which is around just what does your day look like as a MarTech person? What are you doing day to day and from the lens of your growth PM listening or a leader listening and what could this person do for me and how much leverage can I get if I were to find a MarTech person?…

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