Evidence receipt / evaluation
Published · transcript-backedAustin Hay: evaluation
13 Aug 2023 Lenny's Podcast The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
“At the end of the day, you should pick tools because they help solve problems, not because of anything else.”
Source trail
Everything needed to verify it.
- Speaker
- Austin Hay
- Attribution
- Verified speaker
- Claim type
- evaluation
- Recorded
- 13 Aug 2023
- Publisher
- Lenny's Podcast
Transcript context
…Before we move on to that one, you mentioned reverse ETLs. What are some examples of products that are reverse ETLs so that people can look them up? Yeah, I personally think the reverse ETL is a capability. It's the ability to move data from a warehouse to a tool. So, technically speaking, you'll find reverse ETLs in CDPs and as standalone products. Segment has a reverse ETL function they just launched, and Particle has a reverse ETL function they just launched. Rudder Stack, which is a CDP has always had a reverse ETL function where you can take warehouse data and move it to different cloud infrastructure. Then there are distinct standalone products. Census, which was back Bay 16Z and Hightouch are the two standalone reverse ETLs. And like I said, I'm an investor in Hightouch, love their work, we use them at Ramp. At the end of the day, you should pick tools because they help solve problems, not because of anything else. So, we can come back to that if you want. Wonderful. Great, great. Yeah, that was perfect. Keep going.…
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