Evidence receipt / belief
Published · transcript-backedAustin Hay: belief
13 Aug 2023 Lenny's Podcast The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
“The taxonomy though, I think what's interesting is it's very much guided by your third party tools. And again, that's the reason why I think companies often miss the mark here is because they're not thinking about what can my tool actually allow me to put into it in the first place.”
Source trail
Everything needed to verify it.
- Speaker
- Austin Hay
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 13 Aug 2023
- Publisher
- Lenny's Podcast
Transcript context
…Amazing. I love the details that you're sharing. I don't know where else people can find this sort of advice. It sounds like a core part of this is one, just having a data warehouse where you just throw all this data into, and two, having a taxonomy that you can rely on and do multiple things with down the road. Is that roughly right? Yeah, I think that's right. The taxonomy though, I think what's interesting is it's very much guided by your third party tools. And again, that's the reason why I think companies often miss the mark here is because they're not thinking about what can my tool actually allow me to put into it in the first place. Just to make sure I understand what you're saying there, you're saying generally maybe third party tools limit what you can do, which set you up for hardship later. And maybe what you're saying is do that yourself, that tracking piece, is that roughly what you're saying?…
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