Austin Hay: evaluation

Transcript context

…Maybe a sign that you should start thinking about a MarTech person on a growth team is what I'm hearing is you're starting to accumulate all these different tools and maybe there's a sense that you could be a lot more efficient in connecting data and the backend infrastructure for how you think about growth and how you drive growth and measure growth. Yeah, efficiency and pain. I would say pain drives people more. It's like, hey, we can't do something because nobody knows this thing. We can't do something because we don't know the best way to set up these tools or to change these tools or we can't even move forward where a business plan because we're worried that changing our tools might have an impact. And usually this is related to email marketing tools and data tools, so like CDPs and folks like Braze interval and just because a lot of times your email is the thing driving recurring customers to come back to your product and use it. So, you can't actually sometimes make the changes you want without understanding how something was set up in the first place. You talked about where this person would live in the organization. There's all these different places. I talked about revenue team, maybe the ops team, maybe growth team, marketing team. What's your general advice for who should lead the hiring of this role and also just roughly who should they report to?…

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