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Adam Grenier

Published podcast speaker

Claims
15
Episodes
1
Shows
1
Named items
0

Claim ledger

What Adam said.

15 transcript-backed records

01 / belief

You don't have to go become a product manager. But understanding those skills and those systems will, one, I think make you think differently about how to run your marketing team and, two, make you exponentially better at working with your product organization.

“You don't have to go become a product manager. But understanding those skills and those systems will, one, I think make you think differently about how to run your marketing team and, two, make you exponentially better at working with your product organization.”
Speaker
Adam Grenier
Publisher
Lenny's Podcast

02 / belief

" Builds on that and gives it more opportunity. And so I think that in growth in business is super important to be able to say, "Yes, I do see your idea," or "Yes, we did accomplish this and this is what we want to do next and this is how it's going to build on it," I think is super important.

“" Builds on that and gives it more opportunity. And so I think that in growth in business is super important to be able to say, "Yes, I do see your idea," or "Yes, we did accomplish this and this is what we want to do next and this is how it's going to build on it," I think is super important.”
Speaker
Adam Grenier
Publisher
Lenny's Podcast

04 / belief

How are people consuming that? So, I think the gift of details in good improv and learning those skills is something that I really value and look for in every aspect of my business life as well.

“How are people consuming that? So, I think the gift of details in good improv and learning those skills is something that I really value and look for in every aspect of my business life as well.”
Speaker
Adam Grenier
Publisher
Lenny's Podcast

05 / belief

I'm not going to assume that I'm smarter than them, and those types of things. And so I think the same thing with product questions and data questions and experimentation questions for this concept of a Growth CMO is like, well, somebody's coming from a world where they've not had to work really closely with the product team, spend time with them to figure out how they plan on adapting to that.

“I'm not going to assume that I'm smarter than them, and those types of things. And so I think the same thing with product questions and data questions and experimentation questions for this concept of a Growth CMO is like, well, somebody's coming from a world where they've not had to work really closely with the product team, spend time with them to figure out how they plan on adapting to that.”
Speaker
Adam Grenier
Publisher
Lenny's Podcast

06 / preference

I'm constantly optimizing this matrix of what am I good at versus what do I love doing? And so what I've found is that I really love entrepreneurs and working really closely with entrepreneurs and helping them figure out all of these funky things that I've been able to see over the last 20 years and maneuver.

“I'm constantly optimizing this matrix of what am I good at versus what do I love doing? And so what I've found is that I really love entrepreneurs and working really closely with entrepreneurs and helping them figure out all of these funky things that I've been able to see over the last 20 years and maneuver.”
Speaker
Adam Grenier
Publisher
Lenny's Podcast

07 / recommendation

" Or giving people permission to push back on that when it doesn't happen, I think also just opens the door for more productive conversations with people and the ability to hold yourself accountable and keep trying it.

“" Or giving people permission to push back on that when it doesn't happen, I think also just opens the door for more productive conversations with people and the ability to hold yourself accountable and keep trying it.”
Speaker
Adam Grenier
Publisher
Lenny's Podcast

08 / recommendation

I think then generally speaking, one of the exercises I like to take founders through when they're hiring a marketing leader is every marketer is going to have a T-shaped career.

“I think then generally speaking, one of the exercises I like to take founders through when they're hiring a marketing leader is every marketer is going to have a T-shaped career.”
Speaker
Adam Grenier
Publisher
Lenny's Podcast

09 / evaluation

'" This energy around, let's just do the thing we're supposed to do. And I think that's maybe specifically applicable to our environment, to high growth and marketing and product where it's just, that's just a key ingredient to doing this job well, is adaptability and flexibility and exploration.

“'" This energy around, let's just do the thing we're supposed to do. And I think that's maybe specifically applicable to our environment, to high growth and marketing and product where it's just, that's just a key ingredient to doing this job well, is adaptability and flexibility and exploration.”
Speaker
Adam Grenier
Publisher
Lenny's Podcast

10 / evaluation

That's okay, both things can exist. So, now that we accept both and can work off of each other, we're more likely to build both a better rapport and energy among ourselves because we're not just saying, "No, no, no, no, you're wrong.

“That's okay, both things can exist. So, now that we accept both and can work off of each other, we're more likely to build both a better rapport and energy among ourselves because we're not just saying, "No, no, no, no, you're wrong.”
Speaker
Adam Grenier
Publisher
Lenny's Podcast

11 / preference

One of the tools that my therapist has given me is to open up with my friends and have these conversations with my friends. And so now I went from five, six years ago really just having my therapist or my wife to talk about this kind of stuff to, I don't know, I have five or six different friends that we're massively transparent with each other about this stuff, because the second I shared any of this with them, they shared it with me.

“One of the tools that my therapist has given me is to open up with my friends and have these conversations with my friends. And so now I went from five, six years ago really just having my therapist or my wife to talk about this kind of stuff to, I don't know, I have five or six different friends that we're massively transparent with each other about this stuff, because the second I shared any of this with them, they shared it with me.”
Speaker
Adam Grenier
Publisher
Lenny's Podcast

12 / recommendation

The big variables that can change that timing, so if I'm exploring a new video channel, the content I need to create is if I'm going to have to create something that takes three weeks to produce and $20,000 to make, I may want to give it a little more time, because I gave it more of an upfront investment.

“The big variables that can change that timing, so if I'm exploring a new video channel, the content I need to create is if I'm going to have to create something that takes three weeks to produce and $20,000 to make, I may want to give it a little more time, because I gave it more of an upfront investment.”
Speaker
Adam Grenier
Publisher
Lenny's Podcast

13 / prediction

It's incredibly tedious and manual and it's a lot of relationship management. So, I'm also keeping an eye on the technology being built around influencer, because I think that's a huge area of opportunity for entrepreneurs right now.

“It's incredibly tedious and manual and it's a lot of relationship management. So, I'm also keeping an eye on the technology being built around influencer, because I think that's a huge area of opportunity for entrepreneurs right now.”
Speaker
Adam Grenier
Publisher
Lenny's Podcast

15 / evaluation

Yeah, so it's something I've just spent a lot of the last few years thinking about, specifically because now I've been at a handful of companies where we've brought in CMOs that in all ways are absolute world class CMOs, and they don't last, they don't fit and they don't succeed.

“Yeah, so it's something I've just spent a lot of the last few years thinking about, specifically because now I've been at a handful of companies where we've brought in CMOs that in all ways are absolute world class CMOs, and they don't last, they don't fit and they don't succeed.”
Speaker
Adam Grenier
Publisher
Lenny's Podcast
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