Adam Grenier: belief

Transcript context

…I was going to ask you what a marketing leader can do to evolve into this where you think things are going, and your point about you're capable of it, you can iterate and adapt is really great and empowering. Is there anything specific they can do to learn how to do this better, other than is it like mentorship? Is there classes, courses? Just do the job, figure it out? Do you have anything you can suggest there to folks listening and they're like, "Oh, shit. I'm in trouble?" Honestly, I think learn product development. Go learn agile product development. And there's actually a book called Hacking Marketing, I think. I'll confirm. But it's essentially how to run a marketing team on Agile. That to me is just, again, any great marketing leader should be able to go and consume how to do product development, how to run a product like sprints and those types of things. And their mind, if they're great marketing CMO or a CMO, will be like, "Oh my gosh, I could do this with this big event that we want to host. I could do this with everything." There's nothing off the table when you actually learn those fundamentals. But as well as I know smart people can learn that stuff. There's lots of resources out there. Reforge has some classes on it, there's a bunch of new product led growth classes out in the wild, like Maven I think has a couple. And there's a variety of those types of things that just going and doing it, you don't have to go and operate it yourself. You don't have to go become a product manager. But understanding those skills and those systems will, one, I think make you think differently about how to run your marketing team and, two, make you exponentially better at working with your product organization. Awesome. I'm actually hearing from folks listening to this podcast not live right now, but broadly, that this is a good way to learn how product works and how product leaders think. So, that's interesting. So, if you're listening to this, good job. You also mentioned that a lot of marketing leaders don't work out at a company, they join, they leave, things go wrong. As a hiring founder or leader, what do you look for to tell you this person's probably not what we need and not what you'd call a Growth CMO? What are flags that are like they're probably not going to adapt and evolve to the way we want to operate?…

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