Adam Grenier: preference

Transcript context

…No, these are great. All I think of is TikTok. I feel like TikTok's crossed a chasm, whereas they actually have a formalized ad platform now, people are finding scale. There's still a ton to do there and influencers is also weird, because it crosses all of these other worlds as well. But I think TikTok is actually hyper interesting and everyone should be doing that. But I think of that less as you should be doing it as should I do it, should I not? And it's more I need to figure out how to do Facebook if I'm at least mildly appropriately should be there. The podcast ads I think are great. I think that I bought podcast ads 15 years ago, so it doesn't feel like an emerging channel to me. I think there's way more volume now than there's ever been before. One of the guys that was on my team at Uber has a company that's doing programmatic buying and that type of stuff. And so I think there's more opportunities on podcast. I think people want to treat it like Facebook ads or direct response ads, immediate response ads. And actually what I keep seeing as the effective strategy with podcast ads is treating them more like radio where it's more about getting on the right program, making it personal and feel like it should be part of that program, and then repeating over and over and over again. So, I think podcast is super interesting. I think it's just hard to scale. It's likely not going to get people the same volumes as the Googles and Facebooks of the world. Cue our mid-roll ad. I'm excited to chat with my friend John Cutler from Podcast sponsor, Amplitude. Hey John.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.