Adam Grenier: prediction

Transcript context

…Cool. So, a question that I'm sure is on many people's minds that they would want to ask is, Adam, what are emerging platforms that are interesting right now that we should experiment with? What do you feel? So, I mean I mentioned OTT, or basically the key thing with OTT is that it's way more trackable than traditional television, but it has similar value that traditional TV does in terms of the ability to do more long form storytelling type content, and a lot of it's not skippable if you buy it. And so those are reasons to be exploring that right now. It's hard for me to call that emerging channel, because it's been around forever. It's there's more of it and the tools and services around it are way better now than they were four years ago. And so I think the sophistication and ability to scale OTT is much higher now than ever before. Influencers probably the one that I'm most intrigued by, because similar to OTT, the scale and services and the ability to go do it is still there. It's also got that hyper granularity that when I get into influencer tools, it feels to me like early Facebook when I used to go be able to target Lenny, or 10 people that have exactly the same likes as Lenny. And that type of stuff where it's like you can get so specific and find exactly who you need. It's incredibly tedious and manual and it's a lot of relationship management. So, I'm also keeping an eye on the technology being built around influencer, because I think that's a huge area of opportunity for entrepreneurs right now. But generally speaking, the scope and opportunity there is huge and it's not going away, but it feels very new and different right now. And it supplements the ability to do some hyper level targeting that you've not been able to do, that Facebook and Google are getting less open about at the same time. I think VR is really interesting in the way that mobile was interesting before iPhone Three, where it was if you've got a VR app, it's a really interesting space, but if you don't, it's not that interesting to me yet. Any that have come up for you that you're like... what are your thoughts on this? No, these are great. All I think of is TikTok.…

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