Adam Grenier: belief

Transcript context

…I don't remember that. I remember Alf, but I don't remember he ate cats. He was always trying to get the family cat. So, those kinds of details add a ton of value and you take that into the business world, to use Masterclass for instance, if I say, "Yeah, Masterclass, we've got this way to build content that is both entertainment and education," that's interesting. But if I say, "We create content that is both education and entertainment to solve people's deep curiosities in the way that maybe a biography would." That just opens up the exact problem that you're trying to solve. What are other alternatives to that problem? How are people consuming that? So, I think the gift of details in good improv and learning those skills is something that I really value and look for in every aspect of my business life as well. It sounds like it's really helpful, one, in marketing, creativity and positioning, and things like that you just described. Have you found it also to be helpful in collaboration like this "Yes, and..." piece? I'm curious, is there an example or story where you like "Yes, and..." someone? Do you actually say "Yes, and..." in a meeting? How do you actually find that you use it?…

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