Speakers in the public record
Claim mix
preference 5belief 4recommendation 2commitment 2evaluation 2observation 1
Evidence policy
Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.
Claim ledger
The useful parts, with receipts.
16 published records
“Two, one's at the other ends of the spectrum. So one is... This sounds terribly pretentious Crime and Punishment, and the other one is Midnight's Children by Salman Rushdie. I read a lot, I'm very passionate about reading, fiction, mainly. I don't read... Nonfiction is too much like work. And so, I generally need to read before I go to bed to decompress my brain. It's generally escapist type stuff. But I'm curious what you think of this, but for me authors are people that create people with words. Like you say artist is a good artists if it's... Makes a good likeness to somebody, but imagine that you create somebody with words, and that person feels real, so they have some insight into the human condition. And what's amazing is if you learn something about what it means to be human from reading that. So at that end of the scale, Dostoevsky, Crime and Punishment, where this guy kills somebody, and it just eats him up. It's a pretty amazing book. It's not as heavy as it sounds, but books like that are pretty awesome. So, I recommend that a lot. And the other end of the scale is sometimes you read a book and there's a single sentence where each word has been just stitched together, and it's like, again, a work of art, and there, Rushdie is probably the pinnacle for me, of Midnight's Children, which is about partition in India, which is pretty... Through a metaphor, it's pretty amazing.”
- Publisher
- Lenny's Podcast
“I think that there's an interesting correlation between products that grow through word of mouth, and less need to experiment with everything.”
- Publisher
- Lenny's Podcast
“People always want cheaper prices, they want faster shipping. And I think there's something else.”
- Publisher
- Lenny's Podcast
“Personally, I would always index towards running experiments just to put this out there, but I think in this case, it makes sense, where you just know, "We need to do these three things, just make it cheaper, make it faster.”
- Publisher
- Lenny's Podcast
“We definitely have things where the team does something where Kristo or I will say, "This is just crazy.”
- Publisher
- Lenny's Podcast
“I think we've got [inaudible 00:47:51] out there, and yeah, people discover wise through that, as an example of off-topic traffic, but that's a good example of one of those things where yeah, the founder said, "No," or, "That's' a bad idea," and we kind of went ahead, and did it anyway.”
- Publisher
- Lenny's Podcast
“You get a bit more growth. But to get to recommendation, you're going to blow your user socks off.”
- Publisher
- Lenny's Podcast
“I love that just as a framework, is how do... We need to blow our users' socks off.”
- Publisher
- Lenny's Podcast
“I think a lot of people listening are still going to be this like, "Okay, we're just going to make our product awesome, and it's going to grow.”
- Publisher
- Lenny's Podcast
“I don't know if you've heard of this guy, he's a marketing guru, and he has this concept that you want to build something that's remarkable, because if something is remarkable, it'll spread.”
- Publisher
- Lenny's Podcast
“So what we're looking for always, but what channels out there are super scalable, and can reach our entire audience, but have an incredibly low distribution cost. So, that's one thing that led us to word of mouth and the other bit, when we get on to talk about marketing later, the other challenge with marketing which is unique is because we are lower price, but a superior product, we have less margin to spend on marketing than others in certain paid channels.”
- Publisher
- Lenny's Podcast
“Something I learned at Airbnb is this idea of working backwards from the ideal, instead of working forwards from how do we iterate and make this better, and better, and better.”
- Publisher
- Lenny's Podcast
“It's interesting how many parallels there are to Airbnb, because this is what Airbnb is doing now.”
- Publisher
- Lenny's Podcast
“As their next step, some people focus on conversion rate like, "I'm going to make this really, really slick," and that's cool, you get a bit more growth. But to get to recommendation, you're going to blow your users' socks off, and the phrase we use is, you have to give them an experience they didn't know was previously possible.”
- Publisher
- Lenny's Podcast
“I feel comfortable investing in speed, because I know it's going to pay back, and not necessarily this month, but eventually it will, and I need to make gains on all three levers in order to get there.”
- Publisher
- Lenny's Podcast
“"I don't know if this company is reputable," to unpick each of these problems and figure out systemically how to solve them. And we've done this to some extent, but really there's a massive shortcut, which is if you deliver your customers a good experience, then figure out, how do you make it so good they'll recommend it?”
- Publisher
- Lenny's Podcast