Evidence receipt / preference
Published · transcript-backedLenny Rachitsky: preference
24 Sept 2023 Lenny's Podcast How to drive word of mouth | Nilan Peiris (CPO of Wise)
“I don't know if you've heard of this guy, he's a marketing guru, and he has this concept that you want to build something that's remarkable, because if something is remarkable, it'll spread.”
Source trail
Everything needed to verify it.
- Speaker
- Lenny Rachitsky
- Attribution
- Verified speaker
- Claim type
- preference
- Recorded
- 24 Sept 2023
- Publisher
- Lenny's Podcast
Transcript context
…Yeah, exactly. Awesome. The other kind of metaphor that's rolling around my head is something Seth Godin talks about. I don't know if you've heard of this guy, he's a marketing guru, and he has this concept that you want to build something that's remarkable, because if something is remarkable, it'll spread. And if you think about the word remarkable, it's something worth remarking about, which essentially is word of mouth. Yeah.…
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