Nilan Peiris: recommendation

Transcript context

…Some people focus on conversion rate, like, "I'm going to make this really, really slick." And that's cool. You get a bit more growth. But to get to recommendation, you're going to blow your user socks off. You have to give them an experience they didn't know was previously possible. And when you are in that place of doing something that no one has ever done before, that's when you get it. Welcome to Lenny's Podcast, where I interview world-class product leaders and growth experts to learn from their hard won experiences building and growing today's most successful products. Today my guest is Nilan Peiris. Nilan is chief product Officer at Wise, where he has been for over 11 years, basically from the beginning of the journey. If you're not familiar with Wise, you should be. They make it incredibly easy and cheap to send money internationally. I am a regular user and customer, and because the product is so great, they've grown primarily through word of mouth. About 70% of their growth comes through word of mouth. And in our conversation, Nilan breaks down exactly how they made word of mouth so successful for their product. I don't know any founder who wouldn't wish to have more word of mouth growth, and Nilan's advice is the most tactical, and useful advice I've ever heard for how to actually drive your word of mouth growth. I am really excited for you to hear this episode, and to learn from Nilan. And so with that, I bring you Nilan Peiris, after a short word from our sponsors. This episode is brought to you by Pendo, the all-in-one platform for product-led companies building breakthrough digital experiences. With all the tools you need, all in one simple to use platform, Pendo makes it easy to answer critical questions about how users are engaging with your product, and then turn those insights into action. With product analytics, low-code in-app guides, user feedback and session replay, customizable roadmaps, and AI generated insights and campaigns, Pendo is the only solution you need to build, ship and optimize a successful product-led motion. But don't take my word for it. Create your free Pendo account today and start building better experiences across every corner of your product. P.S., want to take your product-led know-how a step further? Check out Pendo's lineup of certification courses led by top PLG experts, and design to help you grow and advance in your career. Learn more and experience the power of the Pendo platform today at pendo.io/lenny. That's pendo.io/lenny. This episode is brought to you by Wix Studio. Your agency has just landed a dream client. You already have big ideas for the website, but do you have the tools to bring your ambitious vision to life? Let me tell you about Wix Studio, the new platform that lets agencies deliver exceptional client sites with maximum efficiency. How? First, let's talk about advanced design capabilities. With Wix Studio, you can build unique layouts with a revolutionary grid experience, and watches elements scale proportionally by default. No-code animations add Sparks of delight while adding custom CSS gives total design control, bringing ambitious client projects to life in any industry with a fully integrated suite of business solutions. From e-commerce to events, bookings and more, and extend the capabilities even further with hundreds of APIs and integrations.…

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